8 6 ©2026 The Chicago Automobile Trade Association (CATA) | MBR Connect™. All rights reserved. CATA Up to Speed is published four times per year and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of CATA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. CATA Up to Speed is a collective work, and as such, some articles are submitted by authors who are independent of CATA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (801) 676-9722. CONTENTS 6 Looking Back on the Past Year A Letter from Ryan Kelly, 2025‑2026 CATA Chairman 8 CATA Elects Three New Directors and Re-Elects Existing Director to Its Board 10 Chicago Auto Show: Behind the Wheel Expanded Test-Drive Event Debuts This Fall 11 CATA Continues Legislative Advocacy for Dealer Members 12 CATA Members Gather for Golf Outing and Annual Meeting 14 CATA Honors Inaugural Drive for Excellence Award Recipients 16 Drive for the Troops Marks Another Successful July of Supporting the USO 18 Catalytic Converter Theft Is Here To Stay By Don Jacobs, President and Founder, Trydon 20 How Pricing Visibility Can Drive Fixed Ops Profitability By Dynatron Software 22 The Art of Profit Hunting in Automotive Deals Uncovering Hidden Value to Maximize Profit Potential By Jennifer Rafael, Executive Vice President & Partner, DSMA CATA UP TO SPEED 4
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