The Colorado Bankers Association (CBA) is pleased to announce the election of new leaders to its Board of Directors for the upcoming terms, highlighting the exceptional talent and dedication within Colorado’s banking sector. Jennifer Luce, executive vice president at FirstBank, has been named chairwoman-elect of the CBA Board of Directors and will serve as chairwoman for the 2026-27 term. With more than two decades at FirstBank, Jennifer leads the South Market, overseeing a $1 billion division with 10 branches and over 100 employees. Her leadership has driven consistent growth, supported by a strong focus on mentorship, operational excellence and community engagement. “Jennifer brings an incredible breadth of experience and a collaborative spirit that makes her an ideal leader,” Waller said. “Her commitment to advocacy and advancing the industry has made a lasting impact.” Jennifer’s accomplishments include founding FirstBank’s internal advocacy program, mentoring hundreds of emerging officers, contributing to multiple internal committees and serving as an instructor in key training programs. Brett Wyss, president and CEO of Integrity Bank & Trust, has been named chairman of the CBA Board of Directors for the 2025-26 term. With more than 20 years at Integrity Bank & Trust, Brett has led with a focus on strategic planning, leadership development and organizational growth. Since becoming president and CEO in 2017, he has helped guide the bank’s success through clear communication and proactive leadership. “Brett is a respected leader whose vision and experience are invaluable as we advocate for sound public policy,” said Jenifer Waller, president and CEO of the Colorado Bankers Association. “His passion for developing people and building relationships across the industry is evident. I look forward to his chairmanship.” Colorado Bankers Association Announces New Leadership Appointments for 2025-26 Colorado Banker 16
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