ALISON MORGAN Receives CBA’s Golden Hammer Award Honored for Outstanding Legislative Advocacy At our August Board Meeting, CBA President & CEO Jenifer Waller presented Alison Morgan, director of state government relations, with the prestigious Golden Hammer in recognition of her outstanding advocacy efforts throughout the 2026 legislative session. We can’t think of anyone more deserving! Throughout the session, Alison worked tirelessly on behalf of Colorado’s banking industry. She took on countless bills, long hours and late nights, but her work on the interchange bill was truly extraordinary. Alison fought relentlessly to make sure the voice of Colorado banks was heard. After months of hard work, strategy, advocacy and determination, the bill was ultimately vetoed by Gov. Polis. That outcome didn’t happen by accident. It took people willing to put in the hours, have the difficult conversations and keep pushing until the very end, and Alison did exactly that. We are incredibly fortunate to have her fighting on behalf of Colorado banks every single day. Congratulations, Alison, on this very well-deserved recognition! accounts anymore; it’s about becoming the account nobody thinks to leave. That’s the shift behind much of the work we’re doing at ADVANTAGE: not another promotion to win the account, but a system that earns that primacy in the weeks after someone says yes. Why This Gets More Urgent, Not Less AI will likely accelerate the fragmentation we’ve been describing. Launching specialized financial tools is becoming easier every day, and we’ll likely see more niche solutions, not fewer. That makes trusted financial institutions even more valuable, not because they have every feature, but because they can help customers navigate an increasingly fragmented financial world with confidence. I don’t think the Great Unbundling is ending. I think it’s maturing. The first phase rewarded specialization; the next phase will reward simplification. For community banks, that’s an encouraging trend, but only if we interpret it correctly. The goal isn’t to become everything to everyone. It’s to become the place where everything simply works together. That’s a very different competitive advantage. If you’re rethinking what “everything in one place” should mean for your institution’s checking strategy, that’s a conversation we’d welcome. Reach out to the ADVANTAGE team to talk through what earning that primacy could look like for you. ADVANTAGE partners with banks to drive sustainable growth and operational efficiency. With more than four decades of industry experience, ADVANTAGE delivers data-driven solutions that help financial institutions expand market share, strengthen non-interest income and improve technology utilization. 23 Colorado Banker
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