2025 TIME Dealer of the Year Nominee Julie Herrera was one of a select group of 49 dealer nominees from across the country who was honored at the 108th annual National Automobile Dealers Association (NADA) Show in New Orleans, Louisiana, on Jan. 25, 2025. The TIME Dealer of the Year award is one of the automobile industry’s most prestigious and highly coveted honors. The award recognizes the nation’s most successful auto dealers who also demonstrate a long-standing commitment to community service. Herrera was chosen to represent the National Association of Minority Automobile Dealers in the national competition — one of only 49 auto dealers nominated for the 56th annual award from more than 20,000 nationwide. “Watching our employees embrace a culture of caring and excellence has been the most outstanding reward I could have ever imagined,” nominee Herrera said. “Our team is committed to being honest, kind and fair to one another and to our customers. This core value has contributed greatly to our success.” Julie Herrera DEALERS’ CHOICE 14
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