financial needs, goals and communication preferences. A generation is defined as “a group of people born around the same time and raised around the same place. People in this birth cohort exhibit similar characteristics, preferences and values over their lifetimes.” This generational melting pot presents an interesting puzzle for both owners and management teams because a one-size-fits-all approach is no longer an effective way to engage all employees. In order for employees to be fully engaged and participate, more and more, the feedback is to communicate with them how they want to be communicated with. Generations have differences in the values, beliefs and opinions of different groups of people. While some 37 DEALERS’ CHOICE
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