2025-2026 | Issue 3 TADA 110th Anniversary Conference and Board Meeting April 12-13, 2026 Atzenhoffer Chevrolet A South Texas Tradition Since 1926 OFFICIAL PUBLICATION OF THE TEXAS AUTOMOBILE DEALERS ASSOCIATION TADA Legend Marvin Rush Honoring Our 24th Hall of Legends Inductee
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6 PRESIDENT’S MESSAGE The Truth of Our Impact By Darren Whitehurst, President, TADA 9 TADA 110th Anniversary Conference and Board Meeting April 12-13, 2026 14 TADA Legend Marvin Rush Honoring Our 24th Hall of Legends Inductee 18 Atzenhoffer Chevrolet A South Texas Tradition Since 1926 By Sheryll Poe, Consultant, NADA 22 Could a License Plate Move the Needle on Customer Satisfaction? By My Plates 24 TADA Leadership Network Recap Austin, Texas — March 22-24, 2026 Contents ©2026 Texas Automobile Dealers Association® (TADA®) | MBR Connect™, formerly The newsLINK Group LLC. All rights reserved. Dealers’ Choice is published four times per year and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of TADA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Dealers’ Choice is a collective work, and as such, some articles are submitted by authors who are independent of TADA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. 9 14 Scan for a direct link to the TADA website. 27 2026 TADA Leadership 30 Connecting Employers With Their Future Workforce By Joe Esparza, Chairman, Office of the Commissioner Representing Employers 32 Voluntary Job Separations and Unemployment Benefits What Texas Employers Need to Know By Mario Hernandez, Senior Legal Counsel to Chairman Esparza, Office of the Commissioner Representing Employers 34 Community News 38 Industry-Specific Growth as Unemployment Remains Stable A Resilient Texas Job Market By Texas Workforce Commission 40 2025 Texas Economic Impact Report The Economic Impact of Franchised New Car and Truck Dealerships on the Texas Economy DEALERS’ CHOICE 4
Anticipate every turn In an industry that’s always evolving, your dealership can rely on our Dealer Financial Services team’s 90 years of experience to see what’s around the corner, forward-thinking insights to prepare you, and technology to keep you ahead of the curve. What would you like the power to do?® Bradley Bartsch, bradley.w.bartsch@bofa.com business.bofa.com/dealer ©2024 Bank of America Corporation. All rights reserved. DFS-699-AD 6942528 Investment products offered by Investment Banking Affiliates: Are Not FDIC Insured Are Not Bank Guaranteed May Lose Value “Bank of America” and “BofA Securities” are the marketing names used by the Global Banking and Global Markets divisions of Bank of America Corporation. Lending, derivatives, other commercial banking activities, and trading in certain financial instruments are performed globally by banking affiliates of Bank of America Corporation, including Bank of America, N.A., Member FDIC. Trading in securities and financial instruments, and strategic advisory, and other investment banking activities, are performed globally by investment banking affiliates of Bank of America Corporation (“Investment Banking Affiliates”), including, in the United States, BofA Securities, Inc., which is a registered broker-dealer and Member of SIPC, and, in other jurisdictions, by locally registered entities. BofA Securities, Inc. is a registered futures commission merchant with the CFTC and a member of the NFA. Anticipate every turn In an industry that’s always evolving, your dealership can rely on our Dealer Financial Services team’s 90 years of experience to see what’s around the corner, forward-thinking insights to prepare you, and technology to keep you ahead of the curve. What would you like the power to do?® Bradley Bartsch, bradley.w.bartsch@bofa.com business.bofa.com/dealer ©2024 Bank of America Corporation. All rights reserved. DFS-699-AD 6942528 Investment products offered by Investment Banking Affiliates: Are Not FDIC Insured Are Not Bank Guaranteed May Lose Value “Bank of America” and “BofA Securities” are the marketing names used by the Global Banking and Global Markets divisions of Bank of America Corporation. Lending, derivatives, other commercial banking activities, and trading in certain financial instruments are performed globally by banking affiliates of Bank of America Corporation, including Bank of America, N.A., Member FDIC. Trading in securities and financial instruments, and strategic advisory, and other investment banking activities, are performed globally by investment banking affiliates of Bank of America Corporation (“Investment Banking Affiliates”), including, in the United States, BofA Securities, Inc., which is a registered broker-dealer and Member of SIPC, and, in other jurisdictions, by locally registered entities. BofA Securities, Inc. is a registered futures commission merchant with the CFTC and a member of the NFA.
As president of the Texas Automobile Dealers Association, I am often reminded of a quote frequently attributed to Mark Twain, the celebrated author of “Tom Sawyer” and “Adventures of Huckleberry Finn”: “There are three kinds of lies: lies, damned lies and statistics.” Whether Twain actually coined the phrase or not, its message has endured because it captures an important truth: Statistics can be used to persuade, mislead or strengthen an argument. In public policy, particularly in Austin and Washington, D.C., we often hear this sentiment. Numbers are regularly used to frame debates, justify decisions and shape public opinion. When facts are accurate and grounded in reality, they become one of the most powerful tools we have to tell our story. That is especially true for Texas franchised automobile dealers. At TADA, we recently presented our 2025 Texas Economic Impact Report (see pg. 40) to the Board of Directors, and the findings clearly demonstrate the extraordinary role franchised new car and truck dealerships play in the Texas economy. I encourage each of you to take a few moments to review the report included at the back of this issue and reflect on the remarkable impact our industry has — not only statewide, but in every community we serve. Texas franchised dealers are a driving force behind our state’s economic strength. Together, you support hundreds of thousands of jobs for Texans and their families, generate billions of dollars in state and local tax revenue and make significant investments in charitable organizations at the local, state and national levels. Your dealerships are not simply places of business — they are pillars of your communities. These facts matter. They matter because they help policymakers understand that the franchise system is not just a business model; it is a proven structure that protects consumers, creates competition and ensures local accountability. They matter because elected officials need to understand the real-world consequences of policy decisions that affect our industry. That is why I am asking each of you to help educate your local elected officials about the importance of preserving a strong and fair franchise system in Texas. In this political environment, both sides share a lot of “statistics,” so it is important for legislators to hear from their local businessmen and businesswomen to get the straight facts. Use the information in the report, along with your own personal story, to strengthen relationships with your statewide elected officials. Focus on your Congressional Representative, State Senator and State Representatives. Most of them do not work in the automotive PRESIDENT’S MESSAGE The Truth of Our IMPACT By DARREN WHITEHURST President, TADA DEALERS’ CHOICE 6
business, but each of them knows a local dealer in their community. Your voice and your leadership carry tremendous influence, and you can be a trusted resource to that official when issues get complicated. If you are unsure who represents you, I encourage you to call me or use the “Who Represents Me” search tool at wrm.capitol.texas.gov to identify your state and federal elected officials and begin or deepen these important bonds. TADA is already working closely with dealers to prepare legislation for the 90th Texas Legislature, scheduled to convene in January 2027. One of our top priorities is ensuring that dealers are fairly compensated by manufacturers for warranty and recall work performed on behalf of consumers. This is a consumer protection issue of fairness, sustainability and long-term business viability. We are also already talking to legislators and state leadership about this important issue, but we will need your engagement and your voice to succeed. TADA is strong, engaged and well-positioned for the challenging work ahead. With continued participation from our members and leadership, I am confident we can achieve meaningful progress in 2027 and continue protecting the franchise system that serves both dealers and Texas drivers so well. Thank you for your commitment to TADA, your communities and the vital role you play in keeping Texas moving. TO DOWNLOAD OR SHARE THE 2025 TEXAS ECONOMIC IMPACT REPORT, SCAN THE QR CODE. https://dealers-choice.thenewslinkgroup.org/wpcontent/uploads/2026/05/Economic-Impact-StudyProduced-in-2025.pdf 7 DEALERS’ CHOICE
TADA 110th Anniversary Conference and Board Meeting April 12-13, 2026 JW Marriott San Antonio Hill Country Resort & Spa San Antonio, Texas 9 DEALERS’ CHOICE
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TADA Legend Marvin Rush Honoring Our 24th Hall of Legends Inductee DEALERS’ CHOICE 14
On April 12, W. Marvin Rush became the 24th TADA member to be inducted into the TADA Hall of Legends. He was honored posthumously at the TADA Annual Conference held at the JW Marriott San Antonio Hill Country Resort and Spa. Out of the thousands of dealers who have served Texas over TADA’s 110-year history, only a handful have received the honor of being named to the Hall of Legends. The distinction is reserved for the best of the best in the industry, and Marvin Rush’s generational legacy as a commercial truck dealer certainly earned him the honor. Marvin Rush (1938-2018) was the ambitious son of a bus company owner. Following his father into the transportation industry, Marvin opened a GMC truck dealership in Houston in 1965, envisioning it as the beginning of a dealership network that would offer truck sales, leasing and service at locations across the southern United States. The company acquired its first Peterbilt franchise in 1967, and not long after, Marvin expanded the company’s offerings by founding 15 DEALERS’ CHOICE
a truck leasing company and establishing a finance and insurance division, offering one-stop sales and service. Rush Enterprises continued to expand, and in 1994, it began an intense period of growth that would last over 25 years. The 1996 Rush IPO marked the first time a commercial truck dealer had gone public, and subsequent expansion led to the establishment of Peterbilt dealerships in Arizona, California, Colorado, Florida, New Mexico, Oklahoma and Tennessee. From 2003 to 2005, medium-duty truck franchises representing Hino, Isuzu and UD expanded their offerings. In 2008, Rush acquired its first international dealerships, with nearly 80 to follow in the ensuing years. Today, Rush Enterprises remains the largest international truck dealer in the country. In 2006, Marvin’s son, Rusty Rush, was named president and CEO of Rush Enterprises, positions Rusty still holds today. Marvin Rush’s family, friends and business associates were well represented at the Legends Dinner held in his honor during our recent Annual Conference. Congratulations to them for this well-deserved honor. DEALERS’ CHOICE 16
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A South Texas Tradition Since 1926 By SHERYLL POE, Consultant, NADA In January 1901, prospectors struck oil in Beaumont, Texas, ushering in the Texas oil boom that would shape the Lone Star State’s economy for decades to come. A year later, 214 miles away in Victoria, Edgar L. Atzenhoffer was born to Henry and Caroline (Wilkerson) Atzenhoffer, descendants of German immigrants who came to the United States in the early 1800s. Baby Ed could not have known then how the historic discovery at the Spindletop oil field would shape his career, life and legacy. THE BEGINNING OF A FAMILY LEGACY Ed Atzenhoffer began his automotive career at the age of 17, when he went to work for V. A. Sitterle, a Buick dealer in 1919. Young and ambitious with a big personality, Ed continued with the Buick dealership even after it was purchased by Mike Scott. The 24-year-old was awarded his own Chevrolet dealership on April 19, 1926, and opened the Atzenhoffer Chevrolet Co. in a small, 2,100-square-foot building in downtown Victoria with just two employees. One of the favorite stories about Ed’s early days in business is that he served as office manager, sales manager, clerk, bookkeeper, salesman and janitor. He was also a new father. “My grandmother [Elizabeth Ann] was born two days after they opened the store,” said Tommy Taylor, Ed’s great-grandson and current dealer principal of Atzenhoffer Chevrolet. Always driven, Ed would tap Atzenhoffer mechanic Clares Vess to watch the office while he was out in the street selling automobiles. Clearly, Ed was a great Atzenhoffer Chevrolet DEALERS’ CHOICE 18
salesman. Atzenhoffer Chevrolet sold 396 new cars in less than two years, establishing a record at the time. “Every story I’ve heard about Ed was that he was just a bigger-than-life personality. He was the first person to give you the shirt off his back,” Tommy said. “He loved his employees and customers. He was always gregarious, and he always had a cigar in his mouth.” Ed’s early success led to the need for a new and bigger location, a 1 ½-story brick building and showroom that had its grand opening on Jan. 2, 1928. The new building included 75 feet of frontage on Bridge Street and extended back 138 feet along the cross street, Santa Rosa Street. In July 1928, giant oil fields were discovered in Refugio County, in the region surrounding Victoria. Clint Heard Well No. 1 and the surrounding fields would produce 1.2 billion barrels of oil between 1928 and 1995, quickly transforming Victoria from a sleepy agricultural town into a commercial and transportation hub. Meanwhile, Atzenhoffer Chevrolet continued to grow and serve Victoria and the surrounding area. Under Ed’s leadership over the next 37 years, Atzenhoffer Chevrolet sold 12,949 new cars and trucks, and 19,504 used cars and trucks, across all of the five major franchises of the GM Corporation. THE NEXT GENERATION In 1952, Ed’s son-in-law, Milton S. “Bully” Greeson, left his family’s dairy farm and came to work at the dealership. Like his father-in-law, Bully worked in every division of the company, serving as a body shop representative, service representative, new car salesman and used car manager before buying a 19 DEALERS’ CHOICE
financial interest in the company in 1962. He became the dealer designate in 1965, six years before Ed Atzenhoffer died in 1971. “Bully was a man of the people. He was a friend to everybody, but he could be slightly intimidating,” Tommy said. With an eye towards the future, Bully again expanded the dealership in 1964, leaving the bustling downtown area and opening a new 40,000-square-foot facility at 3211 North Navarro St. “He was a great businessman who had the foresight to move the dealership to its current location, long before anyone else saw the growth coming,” Tommy said. “We needed to grow, and the only way to grow was to move locations, so he bought the land and built the store. He had a good sense of where the town might grow to.” Bully’s son and Tommy’s uncle, Milton S. Greeson Jr., who began working around the dealership before entering high school, became a full-time employee in 1974 after graduating from the University of Texas. Like his father and grandfather, Milton Jr. rose successfully through positions in service, body shop, parts, assistant manager, manager, sales manager and general manager. “I worked very closely with my uncle since day one,” said Tommy, who joined the family business in 2003 after graduating from Texas Christian University. “Milton Jr. doesn’t sugarcoat anything. He believes less talking is better. Don’t repeat yourself. He has a very good sense of business, how to delegate and surround yourself with good people and a good team of managers who can run their departments so you don’t have to micromanage. And he has a passion for carrying on the family legacy.” For Milton Jr.’s son, Parke Greeson, that family legacy meant taking over his mother’s family cattle ranching business in Goliad, Texas, which has been in her family for six generations. That left an opening for Tommy to take on a leadership role at the dealership under his uncle’s mentorship. “Milton Jr. treated me like his own when it came to bringing me into the family business and setting me up for success,” Tommy said. Like the three generations before him, Tommy has worked throughout the dealership in various departments, and at his uncle’s urging, went to NADA Academy in 2008. “It was a scary time with the recession, and franchises winding down and closing stores. Our financials weren’t great at that time.” Still, like his great-grandfather before him, the drive to keep the family business growing and successful overrode any hesitancy in the young manager, who took over as dealer principal of Atzenhoffer in July 2025. Milton Jr. serves as president of the Atzenhoffer Auto Group, which includes Chevrolet and Mitsubishi. “I can remember — ever since I started — knowing that 100 years in business was in reach, and I could get us there,” Tommy said. “That was something that even my mom would talk about — being a fourth-generation business owner and how rare it was. I am so proud to be able to see that across the finish line.” A CELEBRATION 100 YEARS IN THE MAKING To celebrate its 100-year milestone, Atzenhoffer Auto Family has planned a full calendar of meaningful events, special DEALERS’ CHOICE 20
promotions and community-driven experiences throughout the year. The celebration began in January with the Start Your Legacy event, a family-focused day centered around community and appreciation. Guests in attendance received exclusive goodie bags filled with limited-edition Year 100 merchandise, marking the beginning of a historic year for the dealership. In March, Atzenhoffer hosted a Classic Car Showcase that brought the past to life. The event featured more than 30 vehicles spanning the last century of Chevrolet history, alongside a curated display highlighting the rich legacy of the Atzenhoffer family. More than just a showcase, it was a powerful gathering that connected generations through stories, craftsmanship and a shared passion for automotive excellence. The celebration continued in May with a black-tie Centennial Ball, a truly once-in-a-lifetime event honoring 100 years of business, community and family. The evening recognized the more than 100 employees across all departments who have helped build and sustain the dealership’s legacy. Highlights of the night included the presentation of an American flag flown over the U.S. Capitol in honor of Atzenhoffer’s centennial, an official proclamation presented by the Mayor of the City of Victoria, and special recognition commemorating the naming of Industrial Drive in Victoria as “Atzenhoffer Drive.” The event stands as a defining moment in the company’s history. Additional events planned throughout the year include a First Responders Appreciation Luncheon, honoring those who serve and protect the community, as well as the creation of a time capsule to be sealed and opened in the year 2075, preserving this milestone for future generations. The year will conclude with a Christmas Tree Lighting, a first for the Atzenhoffer Auto Family, bringing employees, families and the community together in celebration. Reflecting on the milestone, Tommy said Ed Atzenhoffer would have loved celebrating with the community that has supported his family for 100 years. “He would be incredibly proud to see that the business is still going strong, four generations later, and still family-owned and operated.” For a more in-depth look into Atzenhoffer’s history, scan the QR code. https://www.atzenhoffergm.com/ aboutus.aspx This article originally appeared on nada.org and has been edited for length and clarity. To view the original article, scan the QR code. https://www.nada.org/nada/nadaheadlines/atzenhoffer-chevroletsouth-texas-tradition-1926 21 DEALERS’ CHOICE
For over 15 years, My Plates has known exactly where its customers come from. Chances are, it’s your lot. The Dealer Perks program is built around that simple truth. It makes sense when you think about it. Someone spends weeks choosing the right vehicle — the color, the trim, every last detail — and drives off, realizing the one thing they didn’t get to choose is their license plate. That’s the moment My Plates captures. Already live and gaining traction across Texas, the Dealer Perks program runs on one principle: It should never complicate the process. No extra conversation required, no new step added to the F&I process. “More than a third of our customers bought a new car in the last year,” said Steve Farrar, CEO of My Plates. “Dealerships have always been part of this story. This program just makes it official.” The feedback from the floor reflects what dealers care about most: delivering a seamless customer experience. “It’s been a great addition for us,” said Abraham Garcia, general manager of Capitol Chevrolet. “It fits right into our process, and customers see it as a nice added touch after their purchase. The My Plates team has been great to work with.” My Plates handles everything, including materials, setup and fulfillment. For a GM running a high-volume store, that matters. The program is designed to deliver without added burden to your daily operations. For Texas dealers looking for a meaningful way to strengthen customer relationships without adding complexity, the opportunity has been there all along. Could a License Plate Move the Needle on Customer Satisfaction? By MY PLATES DEALERS’ CHOICE 22
TADA Leadership Network Recap Austin, Texas March 22-24, 2026 DEALERS’ CHOICE 24
The TADA Leadership Network convened in March for its first meeting of the year at Hotel ZaZa in downtown Austin. A highlight of the meeting was the presentation by featured speaker Todd L. Smith, CEO of Qore AI, on tools for “The Intelligent Dealership.” Attendees participated in a hands-on workshop where they built a simple AI tool on their laptops. Smith walked attendees through the process of creating a working AI tool they could use immediately; examples include a morning operations checklist for managers, a weekly meeting prep tool for organizing 25 DEALERS’ CHOICE
KPIs and talking points, and a service RO prompt generator for diagnostics and customer explanations. Network members left the informative and engaging session with not only a tool they’d built themselves, but one they could put to work right away! Another highlight of the group’s time in Austin was a guided tour of the Texas Governor’s Mansion. The oldest continuously inhabited home in the state, the historic mansion was built in 1854 and named a U.S. National Historic Landmark in 1974. The tour was enjoyed by all, and the mansion made a beautiful backdrop for a few group photos! DEALERS’ CHOICE 26
Mark Stevenson Chair-Elect Greg Bruner Chair Tim Crenwelge Immediate Past Chair Darren Whitehurst TADA President Karen Phillips TADA General Counsel and Executive Vice President Brian Bruckner Texas Truck Dealer Chairman DIRECTORS AT-LARGE CAR DEALERS C.J. Barnett Benny Boyd Bently Durant T. Harper Pat Schuchart Brandon Tomes TRUCK DEALERS James Bennie METRO CHAIRS James Bagan Shawn Barry Don Herring Jr. Brent McGavock Jeff Pester Sam Tijerina Kyle Janke 2026 tada Leadership 27 DEALERS’ CHOICE
32 29 16 25 31 30 28 9 8 1 2 7 3 4 17 18 20 27 5 33 6 24 21 26 19 12 13 11 14 15 34 23 22 10 35 2026 EXECUTIVE COMMITTEE NORTHWEST John Luciano Vice Chair DISTRICT DIRECTORS 28 Dylan Otts 30 Patrick Sykora 31 Cory Dupriest NORTH Stephen Gilchrist Vice Chair DISTRICT DIRECTORS 10 Tony Pack 22 JJ Williams-Contreras 23 Jose Pozos 34 Sherri Herring NORTHEAST Jeff Rachor Vice Chair DISTRICT DIRECTORS 1 James Bennie 8 Scott Fly 9 Finley Ewing IV 35 John Lukehart WEST Shae Woodard Hall Vice Chair DISTRICT DIRECTORS 16 Kenny McCarty 25 Jimmy Bass 29 Bill Pollard Jr. 32 Rick Wallace CENTRAL Paula Lohse Vice Chair DISTRICT DIRECTORS 11 David Hewlett 12 Mike Zorn 13 Jon Weinzapfel 14 Scott Stark EAST Fernando Varela Vice Chair DISTRICT DIRECTORS 2 Tim Capps 3 Joe Loving 4 Robert Turner 7 Ashley Willson SOUTHEAST Roger Elswick Vice Chair DISTRICT DIRECTORS 5 Jason Feldman 6 Kyle Janke 15 David Haas 33 Tony Gullo Jr. SOUTH Evelyn Sames Vice Chair DISTRICT DIRECTORS 17 Melissa DeMontrond 18 Chris Wall 20 Jennifer Yoder 27 Natasha del Barrio SOUTHWEST Ryan Kirkpatrick Vice Chair DISTRICT DIRECTORS 19 Carlos Liriano 21 Trey Atkission 24 Joseph Shields 26 Jeff Kahlig DEALERS’ CHOICE 28
James Bennie Northeast, Dist. 1 Tim Capps East, Dist. 2 Joe Loving East, Dist. 3 Robert Turner East, Dist. 4 Jason Feldman Southeast, Dist. 5 Kyle Janke Southeast, Dist. 6 Ashley Willson East, Dist. 7 2026 DISTRICT DIRECTORS Scott Fly Northeast, Dist. 8 Finley Ewing, IV Northeast, Dist. 9 Tony Pack North, Dist. 10 David Hewlett Central, Dist. 11 Mike Zorn Central, Dist. 12 Jon Weinzapfel Central, Dist. 13 Scott Stark Central, Dist. 14 David Haas Southeast, Dist. 15 Kenny McCarty West, Dist. 16 Melissa DeMontrond South, Dist. 17 Chris Wall South, Dist. 18 Carlos Liriano Southwest, Dist. 19 Jennifer Yoder South, Dist. 20 Trey Atkission Southwest, Dist. 21 Jose Pozos North, Dist. 23 Joseph Shields Southwest, Dist. 24 Jimmy Bass West, Dist. 25 Jeff Kahlig Southwest, Dist. 26 Natasha del Barrio South, Dist. 27 Dylan Otts Northwest, Dist. 28 Bill Pollard, Jr. West, Dist. 29 Patrick Sykora Northwest, Dist. 30 Cory Dupriest Northwest, Dist. 31 Rick Wallace West, Dist. 32 Tony Gullo Jr. Southeast, Dist. 33 Sherri Herring North, Dist. 34 John Lukehart Northeast, Dist. 35 Jeff Pester Metro Chair James Bagan Metro Chair Sam Tijerina Metro Chair Kyle Janke Metro Chair Shawn Barry Metro Chair Brent McGavock Metro Chair Don Herring Jr. Metro Chair C.J. Barnett Director-At-Large Benny Boyd Director-At-Large Bently Durant Director-At-Large T. Harper Director-At-Large Pat Schuchart Director-At-Large Brandon Tomes Director-At-Large JJ Williams‑Contreras North, Dist. 22 29 DEALERS’ CHOICE
Connecting Employers With Their Future Workforce By JOE ESPARZA, Chairman, Office of the Commissioner Representing Employers Texas Employers, In recognition of April as National Internship Awareness Month, I want to highlight the importance of work-based learning in creating career pathways for students and a talent pipeline for employers. The Texas Workforce Commission announced the launch of the new and improved Texas Intern Network website, where employers can post internship opportunities, and students can search for internships that meet their career interests. For Texas employers, texasinternnetwork.com provides a direct pipeline to motivated students seeking meaningful careers with upward mobility. This new website is a powerful tool for employers to recruit and train their future workforce with the workforce readiness and technical skills that will boost their business and drive their bottom line. I also want to thank the Austin-area employers who joined me at the Texas Intern Network Conference on April 23 at Austin Community College. We recruited employers to conduct mock interviews with students to provide real-time feedback, setting them up for success in their next job interview. Participating employers got an early look at top-tier candidates who were eager to contribute to their business’s success. Lastly, I’m pleased to share that TWC has announced a new grant opportunity for employers in the targeted industries of advanced manufacturing, information technology, aerospace/aviation and defense, nuclear energy, artificial intelligence, semiconductor manufacturing, healthcare and shipbuilding. We are currently accepting applications for the Advancing Skills, Capabilities, and Expertise for New Development (ASCEND) program. For more information, visit the Texas Workforce Commission website. From internships to grants, I hope you take advantage of the many opportunities TWC offers to strengthen your business! This article originally appeared in the April 2026 issue of Texas Business Today, a monthly newsletter by the Texas Workforce Commission’s Office of the Commissioner Representing Employers. To read the rest of the issue, please scan the QR code. https://www.twc.texas.gov/sites/default/files/commissioners/tbt/ tbt-april-2026-twc-accessible.pdf DEALERS’ CHOICE 30
While our n me h s ch nged under new ownership, the he rt of our comp ny rem ins the s me — including the reli ble, friendly te m you’ve lw ys worked with. Our go l is to be trusted p rtner for tr de nd profession l ssoci tions, strengthening membership nd connecting member businesses with their future customers. We look forward to what’s to come! mbr-connect.com (801) 676-9722 hello@mbr-connect.com New name. Same people. Renewed commitment. We’re excited to nnounce th t is now
Voluntary Job Separations and Unemployment Benefits What Texas Employers Need to Know Many employers might be surprised to learn that voluntarily quitting a job does not necessarily disqualify a former employee from unemployment benefits. In fact, there are plenty of claimants who have received benefits when the job separation was the result of resigning or having quit the job voluntarily. But how can that be? HOW ARE VOLUNTARY JOB SEPARATIONS REVIEWED IN UNEMPLOYMENT CLAIMS? Generally, if a claimant voluntarily left their last work and files an unemployment claim, the claimant must establish that they resigned or quit with good cause connected with the work to qualify for benefits. While not exhaustive, the following list contains examples of voluntary job separations that have constituted good cause connected with the work for quitting/resigning: • The employer engaging in criminal activity • Not getting paid for work • Health or safety issues • Substantial/detrimental change to the hiring agreement • Hostile work environment • Reprimanding the claimant in an accusatory or humiliating manner in public • Pay reduction of 20% or more Conversely, claimants will generally be disqualified from benefits if they voluntarily quit their job — when full-time work was available to them — without good cause connected with the work. Some instances that are generally seen as not having good cause connected to the work for quitting are resignations due to transportation issues (if the employer never assumed responsibility for providing transportation for the claimant), and due to a lack of childcare. The section of the Texas Labor Code that deals with voluntarily leaving work and unemployment benefits is Sec. 207.045. This section outlines various instances of voluntarily leaving work and what they mean for a claimant’s qualification for benefits. EMPLOYER CONSIDERATIONS FOR UNEMPLOYMENT CLAIMS: DEALING WITH VOLUNTARILY LEAVING WORK In many instances, an employer should be prepared to show that a reasonable employee would not have quit for the reason they did. With this in mind, an employer should address any legitimate complaints By MARIO HERNANDEZ, Senior Legal Counsel to Chairman Esparza, Office of the Commissioner Representing Employers DEALERS’ CHOICE 32
that an employee brings to its attention. The employer should investigate as necessary and take all reasonable and appropriate steps to remedy the situation. If the employee nonetheless quits the job and files for unemployment (thereby becoming a claimant), the employer should be prepared to show that it took all reasonable and appropriate steps to address the claimant’s concerns. CONCLUSION Claimants who have quit their jobs before filing for unemployment don’t necessarily face an insurmountable barrier to being qualified for benefits. However, they generally must show good cause connected with the work for having quit. Employers should document all efforts to address any legitimate workplace concerns that an employee (and potential future claimant) may bring to their attention. By doing so, the employer will be in a better position to defend itself against an unemployment claim resulting from the claimant voluntarily leaving work. This article originally appeared in the April 2026 issue of Texas Business Today and has been edited for length and clarity. To read the rest of the issue, please scan the QR code. https://www.twc.texas.gov/sites/default/files/ commissioners/tbt/tbt-april-2026-twc-accessible.pdf Every Choice Matters – Choose Federated® DriveSAFESM Federated DriveSAFESM Telematics can help your employees improve their daily driving habits. This combination of mobile app, in-vehicle tag, and online portal allows you to measure, rank, and provide feedback on employee driving behaviors so you can help them become safer drivers. Scan to learn more about Federated DriveSAFESM Telematics and how you can help your employee drivers stay safe behind the wheel. Federated Mutual Insurance Company and its subsidiaries* federatedinsurance.com | *Not licensed in all states. 25.08 Ed. 1/25 © 2025 Federated Mutual Insurance Company The content of this publication is for general information purposes only and should not be considered legal advice or an offer of insurance. Coverage will be determined solely by the terms of your policy, if approved for issue. Consult with a qualified professional to discuss questions specific to your circumstances. Helping Your Employees Stay Safe Behind The Wheel Your magazine: On your phone, on your tablet, on your schedule. connected stay 33 DEALERS’ CHOICE
Share your community news with us to be featured in the next issue! Email Janet Hale at jhale@tada.org. Community News ANCIRA AUTO GROUP BRACKET CONTEST AWARDS $60,000 TO LOCAL CAUSES Ancira Auto Group and San Antonio’s Sports Star 94.1 FM teamed up during March Madness for their “Bracket for a Cause” Charity Challenge. The team with the winning bracket, the Boerne Champion High School FFA Chapter, was awarded $50,000 to support its activities and programs. The Children’s Bereavement Center was also awarded $10,000 for having submitted the bracket that lost by the largest margin: an impressive 59 points. Great work, Ancira Auto, for supporting community groups that are making a difference! LOVING TOYOTA SUPPORTS THE NEXT GENERATION OF AUTO TECHS Loving Toyota isn’t just selling cars — they’re investing in the people who will keep them running for years to come. Loving Toyota partnered with Gulf States Toyota to donate a range of new and used automotive parts to Angelina College, directly supporting the hands-on training of automotive technology students representing the next generation of skilled technicians. (L-R: John Marberry, Loving Toyota Service Manager; Trae Gerard, Loving Toyota General Manager; and Mark Yarnall, Angelina College Lead Instructor for Automotive Technology) DEALERS’ CHOICE 34
COMMUNITY NEWS VALLEY AUTO DEALERS HOST FIRST-EVER JOB FAIR The Valley Automobile Dealers Association (VADA) hosted its first-ever industry-wide job fair on Tuesday, Feb. 24, connecting Rio Grande Valley dealerships with job seekers interested in long-term, rewarding careers in the automotive industry. Participating VADA dealerships included Audi of San Juan, Bert Ogden Auto Group, Charles Clark Chevrolet, Charlie Clark Auto Group, Clark Knapp Honda, Hacienda Ford, Mercedes-Benz of San Juan, North Park Lexus RGV, Payne Auto Group, Sames Ford Harlingen, Sames Ford McAllen, South Texas Buick GMC and Toyota of Pharr. 35 DEALERS’ CHOICE
COMMUNITY NEWS HELFMAN FAMILY DEALERSHIPS HOST VALENTINE’S PET ADOPTION What better way to celebrate Valentine’s Day than with a few hundred puppy kisses? Helfman Family Dealerships held a pet adoption event on Feb. 14 where love was in the air — and at the “kissing booth!” The dealership group’s “Helfman Loves Rescues” initiative partners with local animal shelters to host free adoption events, support Houston rescue organizations and find loving homes for shelter pets. GREG LAIR GMC DONATIONS HELP FEED CANYON STUDENTS For the third year running, Greg Lair GMC in Canyon, Texas, donated $200 for each car sold from Nov. 15 to Dec. 31 to Fill With Hope, a local ministry that provides Canyon Independent School District students with food over the weekends. Representatives from the dealership presented a $36,200 check to the ministry at its food distribution warehouse. Great job, Greg Lair GMC, for supporting such an important cause — making sure Texas students are well-fed and able to do their best in school! CAVENDER AUTO FAMILY SPONSORS RECOVERY CENTER MUSIC ROOM Cavender Auto Family has generously sponsored the Music Room at Rise Recovery Center in San Antonio. Rise provides compassionate support for youth, young adults and families through every step of the recovery journey. Rick Cavender renamed the room the Cage Chumbley Music Room to honor the late Cage Chumbley, son of Dwight and Bonnie Chumbley. It’s inspiring to see our members support life-saving services like Rise! DEALERS’ CHOICE 36
COMMUNITY NEWS AVONDALE DEALERSHIPS INVESTS IN AUTOMOTIVE AND STEM LEARNING ZONE Avondale has partnered with United to Learn to help bring an automotive- and STEM-focused learning zone to William M. Anderson Elementary, a space that will inspire curiosity and future career exploration. Avondale is developing the “Avondale Automotive Zone,” a dedicated area where students can engage with age-appropriate activities that introduce the fundamentals of automotive and STEM learning. Way to go, Avondale! 37 DEALERS’ CHOICE
Industry-Specific Growth as Unemployment Remains Stable A Resilient Texas Job Market By TEXAS WORKFORCE COMMISSION The total number of nonfarm jobs in Texas registered at 14,354,600 after decreasing by 8,500 positions in February. Over the year, the state added 73,800 jobs for an annual nonfarm growth rate of 0.5%, outpacing the national growth rate by 0.4 percentage points. Texas’ civilian labor force registered at 15,941,800 after decreasing by 13,400 over the month. Over the year, Texas’ civilian labor force has added 121,200 people. The seasonally adjusted unemployment rate in Texas remained stable at 4.3%. “Texas’ over-the-year growth trajectory remains strong because we have cultivated a pro-business climate that helps employers grow and generate new opportunities for working Texans,” said TWC Chairman Joe Esparza. “The Texas Workforce Commission is investing strategically in programs that foster long-term economic prosperity across all regions of our state.” The Professional and Business Services industry had the largest private sector over-the-month increase in February after adding 6,300 jobs. In addition, Manufacturing added 2,500 jobs over the month while Information added 200. Construction posted the highest annual growth rate of any major industry for the 19th month in a row at 2.7% in February. “The addition of more than 121,000 people to the labor force over the year reinforces the need to make sure all Texans can participate in — and benefit from — our evolving economy,” said TWC Commissioner Representing Labor Alberto Treviño III. “The Texas workforce system is addressing the needs of today while anticipating those of tomorrow through initiatives like Texas Intern Network, which connects young Texans with employers.” The Midland metropolitan statistical area (MSA) had the lowest unemployment rate with a not seasonally adjusted rate of 3.3% in February. It was followed by the San Angelo MSA at 3.5% and the Abilene MSA at 3.6%. “The foundations of the Texas economy are strong, and our employers and workers are resilient and adaptable,” said TWC Commissioner Representing the Public Brent Connett. “It’s encouraging to see robust growth surging across key industries like Construction and Professional and Business Services, signaling that there is ample cause for optimism.” Employment estimates released by TWC are produced in cooperation with the U.S. Department of Labor’s Bureau of Labor Statistics. *All estimates are subject to revision. To access this and more employment data, visit texaslmi.com. CIVILIAN LABOR FORCE ESTIMATES FOR TEXAS METROPOLITAN STATISTICAL AREAS NOT SEASONALLY ADJUSTED (IN THOUSANDS) February 2026 January 2026 February 2025 C.L.F. Emp. Unemp. Rate C.L.F. Emp. Unemp. Rate C.L.F. Emp. Unemp. Rate United States 170,206.0 162,153.0 8,052.0 4.7 169,612.0 161,670.0 7,942.0 4.7 170,116.0 162,544.0 7,572.0 4.5 Texas 15,903.2 15,201.2 702.0 4.4 15,838.8 15,126.1 712.7 4.5 15,831.8 15,157.2 674.6 4.3 Abilene 89.9 86.7 3.2 3.6 89.5 86.3 3.2 3.6 89.5 86.3 3.2 3.6 Amarillo 141.8 136.5 5.3 3.7 140.3 135.6 4.7 3.3 139.5 134.9 4.6 3.3 Austin-Round RockSan Marcos 1,559.4 1,502.3 57.1 3.7 1,554.3 1,496.7 57.6 3.7 1,545.2 1,489.2 56.0 3.6 Beaumont-Port Arthur 184.7 174.5 10.2 5.5 185.0 173.9 11.0 6.0 184.9 175.1 9.8 5.3 Brownsville-Harlingen 190.2 176.9 13.3 7.0 190.2 176.6 13.6 7.2 190.8 180.2 10.7 5.6 College Station-Bryan 157.4 151.5 5.9 3.8 153.0 147.2 5.8 3.8 157.7 151.5 6.2 3.9 Corpus Christi 214.2 204.3 9.9 4.6 213.4 203.0 10.3 4.8 212.5 203.1 9.4 4.4 Dallas-Fort WorthArlington 4,552.6 4,363.9 188.7 4.1 4,540.0 4,349.7 190.2 4.2 4,528.4 4,343.4 185.0 4.1 DEALERS’ CHOICE 38
February 2026 January 2026 February 2025 C.L.F. Emp. Unemp. Rate C.L.F. Emp. Unemp. Rate C.L.F. Emp. Unemp. Rate Dallas-Plano-Irving MD 3,107.3 2,977.9 129.4 4.2 3,097.6 2,967.1 130.5 4.2 3,089.6 2,962.8 126.8 4.1 Fort Worth-ArlingtonGrapevine MD 1,445.3 1,386.0 59.3 4.1 1,442.4 1,382.7 59.7 4.1 1,438.8 1,380.6 58.2 4.0 Eagle Pass 25.6 23.1 2.5 9.7 25.5 23.0 2.5 9.8 25.0 22.8 2.2 8.9 El Paso 422.5 403.3 19.2 4.5 421.9 402.5 19.4 4.6 420.5 402.3 18.2 4.3 Houston-PasadenaThe Woodlands 3,905.9 3,721.5 184.3 4.7 3,890.9 3,702.0 188.9 4.9 3,891.0 3,715.5 175.5 4.5 Killeen-Temple 206.0 195.5 10.4 5.1 205.2 194.9 10.2 5.0 205.7 196.0 9.7 4.7 Laredo 122.1 116.2 5.8 4.8 122.2 116.4 5.8 4.8 121.2 115.7 5.5 4.6 Longview 130.0 123.8 6.2 4.8 129.9 123.7 6.2 4.8 130.3 124.2 6.2 4.7 Lubbock 188.5 181.5 7.0 3.7 187.7 180.8 6.9 3.7 188.6 181.7 6.9 3.7 McAllen-EdinburgMission 409.6 383.5 26.1 6.4 409.4 381.2 28.1 6.9 406.7 382.4 24.3 6.0 Midland 106.5 103.0 3.5 3.3 106.2 102.6 3.6 3.3 106.8 103.4 3.4 3.2 Odessa 88.0 84.5 3.5 4.0 88.0 84.4 3.6 4.1 88.2 84.8 3.4 3.8 San Angelo 62.4 60.2 2.2 3.5 62.2 60.0 2.2 3.5 62.1 60.0 2.2 3.5 San AntonioNew Braunfels 1,350.7 1,293.1 57.7 4.3 1,347.9 1,289.8 58.1 4.3 1,348.7 1,294.3 54.5 4.0 Sherman-Denison 73.4 70.3 3.1 4.2 73.2 70.1 3.1 4.2 72.4 69.5 2.9 4.0 Texarkana 62.3 59.4 2.9 4.7 61.9 58.8 3.1 5.0 61.7 58.9 2.8 4.5 Tyler 121.5 116.5 5.0 4.1 121.0 116.0 5.0 4.2 119.7 114.9 4.8 4.0 Victoria 45.1 43.1 2.0 4.4 45.0 43.0 2.1 4.6 45.0 43.1 1.9 4.2 Waco 147.7 141.5 6.2 4.2 147.0 140.8 6.2 4.2 146.3 140.4 5.9 4.1 Wichita Falls 66.6 63.8 2.8 4.1 66.3 63.6 2.7 4.1 66.7 64.1 2.7 4.0 TEXAS NONAGRICULTURAL WAGE AND SALARY EMPLOYMENT SEASONALLY ADJUSTED INDUSTRY TITLE February 2026* January 2026 February 2025 January ‘26 to February ‘26 February ‘25 to February ‘26 Absolute Change Percent Change Absolute Change Percent Change Total Nonagricultural 14,354,600 14,363,100 14,280,800 -8,500 -0.1 73,800 0.5 Total Private 12,223,600 12,232,800 12,150,800 -9,200 -0.1 72,800 0.6 Goods Producing 2,099,000 2,098,900 2,091,000 100 0.0 8,000 0.4 Mining and Logging 206,600 208,000 214,800 -1,400 -0.7 -8,200 -3.8 Construction 912,900 913,900 888,900 -1,000 -0.1 24,000 2.7 Manufacturing 979,500 977,000 987,300 2,500 0.3 -7,800 -0.8 Service Providing 12,255,600 12,264,200 12,189,800 -8,600 -0.1 65,800 0.5 Trade, Transportation, and Utilities 2,785,200 2,787,300 2,788,800 -2,100 -0.1 -3,600 -0.1 Information 217,400 217,200 224,400 200 0.1 -7,000 -3.1 Financial Activities 940,200 940,900 939,000 -700 -0.1 1,200 0.1 Professional and Business Services 2,144,600 2,138,300 2,112,900 6,300 0.3 31,700 1.5 Private Education and Health Services 2,002,900 2,009,000 1,974,500 -6,100 -0.3 28,400 1.4 Leisure and Hospitality 1,539,100 1,544,500 1,527,400 -5,400 -0.3 11,700 0.8 Other Services 495,200 496,700 492,800 -1,500 -0.3 2,400 0.5 Government 2,131,000 2,130,300 2,130,000 700 0.0 1,000 0.0 Texas Workforce Commission (TWC) is a state agency dedicated to helping Texas employers, workers and communities prosper economically. For details on TWC and its services in coordination with its local workforce development boards network, call (800) 628-5115 or visit twc.texas.gov. 39 DEALERS’ CHOICE
2025 Texas Economic Impact Report The Economic Impact of Franchised New Car and Truck Dealerships on the Texas Economy Sponsored by: DEALERS’ CHOICE 40
Page 2 President’s Message Introduction This report provides an in-depth analysis of the economic impact of Texas new car and truck dealers on the State’s economy. It includes estimates of direct and indirect employment, personal income, and tax collections generated by Texas automotive dealers. Also included is a review of dealership financial statistics and operations. This report was prepared by Auto Outlook, Inc., an independent automotive market analysis firm, and was sponsored by the Texas Automobile Dealers Association. Texas Automobile Dealers Association 1108 Lavaca Street Suite 800 Austin, TX 78701 512.476.2686 www.tada.org 2025 Economic Impact Study INTRODUCTION For more than a century, the Texas Automobile Dealers Association (TADA) has existed for one simple reason: to give Texas dealers a strong, unified voice. Founded in 1916, TADA serves as the statewide trade association representing franchised automobile dealerships across Texas, advocating for its members before the Texas Legislature, Congress, and regulatory agencies, while also providing legal guidance and other critical resources to help dealers succeed in an increasingly complex industry. Texas franchised dealers are a powerful economic engine for our state—and their impact is felt by Texans every day. Franchised dealers provide hundreds of thousands of jobs that support families across Texas, generate billions in state and local tax revenue, and invest deeply in their communities through local charitable organizations. This Automotive Industry Economic Impact Study was conducted to demonstrate how the strength of Texas franchised dealers directly benefits Texans and contributes to a healthy, growing Texas economy. Darren Whitehurst TADA President 41 DEALERS’ CHOICE
Page 3 2025 Economic Impact Study PRIMARY CONCLUSIONS Texas Franchised New Vehicle Dealers Vital contributors to the state’s economy: • Total jobs in Texas attributable to franchised new vehicle dealerships. . . . . . . . . . . . . . . . .245,700 • Number of jobs per new vehicle dealership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87 • Total earnings for Texas residents attributable to dealership operations . . . . . . . . . . . .$20.4 billion • Average salary for dealership employees. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$88,160 • Total state and local taxes collected or paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7.6 billion • Total federal payroll taxes collected or paid. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3.0 billion • Total dealership sales (dollars). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$146.3 billion • Number of franchised new vehicle dealerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1,450 • Total dealership expenses (excluding cost of goods sold). . . . . . . . . . . . . . . . . . . . . . .$15.7 billion • Total dealership contributions to charitable causes . . . . . . . . . . . . . . . . . . . . . . . . . . $89.2 million • Total dealership advertising expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1.2 billion Average Dealership Profile • Total sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100.9 million • Dealership expenses (excluding cost of goods sold) . . . . . . . . . . . . . . . . . . . . . . . . . $10.8 million • Advertisingexpenses...................................................$832,000 • Contributions to charitable causes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$61,500 • Average dealership new and used vehicle sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1,765 units DEALERS’ CHOICE 42
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