promotions and community-driven experiences throughout the year. The celebration began in January with the Start Your Legacy event, a family-focused day centered around community and appreciation. Guests in attendance received exclusive goodie bags filled with limited-edition Year 100 merchandise, marking the beginning of a historic year for the dealership. In March, Atzenhoffer hosted a Classic Car Showcase that brought the past to life. The event featured more than 30 vehicles spanning the last century of Chevrolet history, alongside a curated display highlighting the rich legacy of the Atzenhoffer family. More than just a showcase, it was a powerful gathering that connected generations through stories, craftsmanship and a shared passion for automotive excellence. The celebration continued in May with a black-tie Centennial Ball, a truly once-in-a-lifetime event honoring 100 years of business, community and family. The evening recognized the more than 100 employees across all departments who have helped build and sustain the dealership’s legacy. Highlights of the night included the presentation of an American flag flown over the U.S. Capitol in honor of Atzenhoffer’s centennial, an official proclamation presented by the Mayor of the City of Victoria, and special recognition commemorating the naming of Industrial Drive in Victoria as “Atzenhoffer Drive.” The event stands as a defining moment in the company’s history. Additional events planned throughout the year include a First Responders Appreciation Luncheon, honoring those who serve and protect the community, as well as the creation of a time capsule to be sealed and opened in the year 2075, preserving this milestone for future generations. The year will conclude with a Christmas Tree Lighting, a first for the Atzenhoffer Auto Family, bringing employees, families and the community together in celebration. Reflecting on the milestone, Tommy said Ed Atzenhoffer would have loved celebrating with the community that has supported his family for 100 years. “He would be incredibly proud to see that the business is still going strong, four generations later, and still family-owned and operated.” For a more in-depth look into Atzenhoffer’s history, scan the QR code. https://www.atzenhoffergm.com/ aboutus.aspx This article originally appeared on nada.org and has been edited for length and clarity. To view the original article, scan the QR code. https://www.nada.org/nada/nadaheadlines/atzenhoffer-chevroletsouth-texas-tradition-1926 21 DEALERS’ CHOICE
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