6 PRESIDENT’S MESSAGE The Truth of Our Impact By Darren Whitehurst, President, TADA 9 TADA 110th Anniversary Conference and Board Meeting April 12-13, 2026 14 TADA Legend Marvin Rush Honoring Our 24th Hall of Legends Inductee 18 Atzenhoffer Chevrolet A South Texas Tradition Since 1926 By Sheryll Poe, Consultant, NADA 22 Could a License Plate Move the Needle on Customer Satisfaction? By My Plates 24 TADA Leadership Network Recap Austin, Texas — March 22-24, 2026 Contents ©2026 Texas Automobile Dealers Association® (TADA®) | MBR Connect™, formerly The newsLINK Group LLC. All rights reserved. Dealers’ Choice is published four times per year and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of TADA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Dealers’ Choice is a collective work, and as such, some articles are submitted by authors who are independent of TADA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. 9 14 Scan for a direct link to the TADA website. 27 2026 TADA Leadership 30 Connecting Employers With Their Future Workforce By Joe Esparza, Chairman, Office of the Commissioner Representing Employers 32 Voluntary Job Separations and Unemployment Benefits What Texas Employers Need to Know By Mario Hernandez, Senior Legal Counsel to Chairman Esparza, Office of the Commissioner Representing Employers 34 Community News 38 Industry-Specific Growth as Unemployment Remains Stable A Resilient Texas Job Market By Texas Workforce Commission 40 2025 Texas Economic Impact Report The Economic Impact of Franchised New Car and Truck Dealerships on the Texas Economy DEALERS’ CHOICE 4
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