2025 PUB. 4 ISSUE 2 REGISTER TODAY! 2025 mfda Convention and Trade Show June 22-24, 2025 Billings “Magic City,” Montana OFFICIAL PUBLICATION OF THE MONTANA FUNERAL DIRECTORS ASSOCIATION Leili McMurrough KEYNOTE SPEAKER
When your marketing is generating quality leads, your sales team is delivering happy customers, and your product is safe and secure, preneed becomes one less thing you need to worry about. Our mission is to make sure your entire preneed program is operating to its fullest potential. Grow Your Market Share With Total Confidence 2X your preneed with Precoa’s end-to-end marketing & sales program How to Grow with Precoa VISIT PRECOA.COM TO GET A FREE MARKET ANALYSIS ASK FOR A FREE MARKET ANALYSIS 1 GET A PROACTIVE MARKETING PLAN 2 2X YOUR PRENEED 3 SERVE MORE AT-NEED FAMIIES 4 27 MIN AVG COMMUTE COMMUNITY ORGANIZATIONS Organizations ORGANIZATIONS 521 521 ORGANIZATIONS 521 ORGANIZATIONS 521 ORGANIZATIONS 521 ORGANIZATIONS 521 ORGANIZATIONS 521 COMMUTE TIME 0 5% 25% 20% 15% 10% OCCUPATIONS 0 5% 25% 20% 15% 10% Office Man Farm Labor Mach Office Office Office Office Office Office OFFICE ADMIN SUPPORT MAN. EXECUTIVE, ADMINISTRATIVE, AND MANAGERIAL FARM FARMING, FORESTRY, & FISHING LABOR HANDLERS, EQUIPMENT CLEANERS, HELPERS, & LABORERS MACH MACHINE OPERATORS, ASSEMBLERS, & INSPECTORS PROD PRECISION PRODUCTION, CRAFT, & REPAIR SPEC SPECIALTY SALES SALES SERV SERVICE TECHN TECHNICIANS & RELATED SUPPORT TRANSP TRANSPORTATION & MATERIAL MOVING RENT VS OWN 60% OWN 40% RENT AVERAGE HOUSEHOLD INCOME $56,732 MEDIAN INCOME 0 5% 25% < $10k $10 - $15k $15 - $25k $25 - $35k $25 - $35k <4 MIN 5–14 MIN 15–29 MIN 30–44 MIN 45+ MIN $25 - $35k $25 - $35k $25 - $35k $25 - $35k $25 - $35k 20% 15% 10% MARKET SHARE BY ZIP CODE 66047 66049 66046 66044 66025 97352 97489 ZIP City FH Cases Estimated Market Share Lawrence 52 100% 1,450 Other Lead Sources 4.0% Lawrence 52 100% 1,450 Other Lead Sources 4.0% Lawrence 52 100% 1,450 Other Lead Sources 4.0% Eudora 52 100% 1,450 Other Lead Sources 4.0% Baldwin City 52 100% 1,450 Other Lead Sources 4.0% Linwood 52 100% 1,450 Other Lead Sources 4.0% Tonganoxie 52 100% 1,450 Other Lead Sources 4.0% Perry 52 100% 1,450 Other Lead Sources 4.0% Lecompton 52 100% 1,450 Other Lead Sources 4.0% Tecumseh 52 100% 1,450 Other Lead Sources 4.0% Berryton 52 100% 1,450 Other Lead Sources 4.0% De Soto 52 100% 1,450 Other Lead Sources 4.0% Lawrence 52 100% 1,450 Other Lead Sources 4.0% 97045 97553 97266 97045 97352 97489 Mailable Households Estimated Return Rate Lead Source Distribution DEMOGRAPHICS DETAILS 66047 66049 ZIP City Population 55+ Population Lawrence 17,777 2,673 29 101 15,133 567 $52,211 $481,039 595 Lawrence 23,955 3,135 32 137 20,348 787 $63,283 $578,244 1,024 Median Age Estimated Deaths Caucasian African American Hispanic Median Income Avg. Net Worth DEMOGRAPHIC BREAKDOWN Caucasion 83% African American 3% Hispanic 6% 8% Other OVER 55 14% 66046 Lawrence 16,851 2,346 28 96 12,949 849 815 $43,989 $313,113 66044 Lawrence 25,282 2,933 26 144 20,710 1,290 1,144 $32,293 $282,304 66025 Eudora 6,120 1,047 32 35 5,687 38 166 54,646 $394,608 66006 Baldwin 6,591 1,235 35 38 6,186 56 112 $63,324 $539,210 66052 Linwood 1,931 369 4 0 15 1,792 5 66 $60,999 $507,257 DEMOGRAPHICS DETAILS 66047 66049 ZIP City Population 55+ Population Lawrence 17,777 2,673 29 101 15,133 567 $52,211 $481,039 595 Lawrence 23,955 3,135 32 137 20,348 787 $63,283 $578,244 1,024 Median Age Estimated Deaths Caucasian African American Hispanic Median Income Avg. Net Worth DEMOGRAPHIC BREAKDOWN Caucasion 83% African American 3% Hispanic 6% 8% Other OVER 55 14% 66046 Lawrence 16,851 2,346 28 96 12,949 849 815 $43,989 $313,113 66044 Lawrence 25,282 2,933 26 144 20,710 1,290 1,144 $32,293 $282,304 66025 Eudora 6,120 1,047 32 35 5,687 38 166 54,646 $394,608 66006 Baldwin 6,591 1,235 35 38 6,186 56 112 $63,324 $539,210 66052 Linwood 1,931 369 4 0 15 1,792 5 66 $60,999 $507,257
©2025 The Montana Funeral Directors Association (MFDA) | The newsLINK Group LLC. All rights reserved. Directors Digest is published four times per year by The newsLINK Group LLC for MFDA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of MFDA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Directors Digest is a collective work, and as such, some articles are submitted by authors who are independent of MFDA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. 11 20 President’s Message 4 Positive Growth By Steve Kirkegard, President, MFDA Former Executive Director’s Report 6 A Bittersweet Goodbye By James Brown, Esq., Former Executive Director, MFDA New Executive Director’s Report 8 A New Chapter Begins By Terri James, Executive Director, MFDA 10 Army to Reintegrate Limited Caisson Support for Funeral Services at Arlington National Cemetery Register Today! 11 2025 MFDA Convention and Trade Show June 22-24, 2025 12 Convention Schedule 13 Convention Speakers 14 A Role Model for Funeral Professionals Everywhere By Patti Martin Bartsche 15 Congratulations to Our 2025 Award Recipients 16 Montana Board of Funeral Service Update By Rick Walter, Board Member, MFDA In Memoriam 17 His Holiness Pope Francis Dec. 17, 1936-April 21, 2025 In Loving Memory 18 Albert “Al” James Jr. Robert “Bob” Bunch 20 Advocacy Summit in Washington, D.C. By Chris Holt, State Association Representative, NFDA 22 Find Rich and Rare History at Forestvale Cemetery By Mike Cuffe, Montana State Senator Directors Digest | 3
PRESIDENT’S MESSAGE By Steve Kirkegard, President, MFDA Greetings, MFDA members! Spring is upon us, and I’m glad this signals the end of what was another snowy winter. This year has been a busy one for the association, and there is great news to report in terms of our participation in Montana’s 2025 legislative session. A bill drafted by Jim Brown changing the statutory requirements for investment of trust monies passed the Senate and House with only one opposing vote! Rather than government-backed securities only, we now can follow the prudent investor standard which opens the opportunity for growth in different investment products. As the fiduciary for the trust, this bill signals the potential to stop the bleeding in terms of trust revenue falling within the invested corpus and solidifying the financial health of the association. I am deeply grateful to Jim, Terri, the Executive Board, our lobbyist Brad Longcake and the Trust Committee for pushing this bill agenda with great success. In the beginning, we thought it might not be possible, but this could be one of the most positive and consequential bills to pass in MFDA history. Many thanks also to our new administrative and investment partner U.S. Alliance. Jack Brier and Katherine Kosloski have been so supportive and willing to walk with us through this process. The voter cancellation bill was also signed into law, and the MFDA members were given the opportunity to assist the Secretary of State’s Office by providing valuable insights and input into the process. A study bill, HJ 27, sponsored by Rep. Baum from Billings, is moving its way through the legislative process. In short, the study bill seeks to define new and alternative forms of disposition like natural organic reduction and alkaline hydrolysis and the proper statutory and regulatory language associated with these new modes of disposition. The Board of Funeral Service will be directly involved in working on this with input from our association. Congratulations to our new executive director, Terri James. Terri has been a rock as an administrative assistant and membership director for so long, and now that the administration of the association is in her hands, we are thrilled with her leadership and excited for what the future holds for us. Jim Brown has been an absolute gift to this association over the past 10 years. His intelligence, commitment and levelheaded direction have made us both financially successful and a true steward for our members and their families. Jim will continue to serve in a consultant capacity, which we are grateful for. Thank you, Terri and Jim, for all you do. District meetings have now concluded, and I thoroughly enjoyed interacting with all of you and discussing matters of importance. We had some great speakers lined up, and attendees were able to earn continuing education credits as well. Coming up on June 22-24 is the state convention in Billings. We hope to see you there. You’ll have great opportunities to network, get credits from some great speakers and enjoy all that the Magic City has to offer as your host. Thanks to all the members for your support, and I look forward to seeing you in person. May 2025 continue to bring you health and success. Steve Kirkegard MFDA President Positive Growth 4 | Directors Digest
PARTNERSHIP ANNOUCEMENT We are thrilled to announce our exciting new partnership with the Montana Funeral Directors Association (MFDA) and the launch of the new Montana Funeral Trust! This collaboration marks a new chapter, and we need your support to make it a success. We’ll be rolling out this partnership at upcoming district meetings, and we encourage you to attend and learn more about how this opportunity can benefit your customers, your association, and your funeral home. We look forward to seeing you at the State Convention in Billings this June! We’re excited about this new opportunity and look forward to working together for the benefit of Montana’s funeral service community.
FORMER EXECUTIVE DIRECTOR’S REPORT “What a long, strange trip it has been.” — Grateful Dead I write this column with both a sense of sadness and accomplishment, for this is the last column I write with the title of MFDA Executive Director. As you may have heard by now, my nine-plus-year term as MFDA executive director came to an end on May 1. I am very pleased that my friend and long-time MFDA administrative assistant and membership director, Terri James, will be taking over the reins moving forward. Terri has done incredible work for the association since she joined the MFDA team in 2017. And, as a result, it was an easy decision for the MFDA Board in February of this year to bring her on to captain the ship. To parrot the words of the Grateful Dead, “What a long, strange trip it has been” these past few years. My tenure as MFDA executive director started out a bit tenuous. I came on board the MFDA team on Feb. 1, 2016. My transition came on the heels of a quick transition away from the previous executive director, a half-planned state convention and tradeshow that was to take place in a few short months, and an association in the midst of a cash flow problem. Further, then MFDA President Travis Newman was assigned the task of taking me around the state and introducing me to MFDA’s membership and, frankly, to the mechanics of the industry itself. Fast forward to 2025, I am pleased to write that MFDA is, according to long-time members of the Association, in the healthiest place it has been for many years. Since 2016, much great work has been accomplished by association staff and the various board members who have served over the years. In this time period, the association turned around its overspending issue. And, as a result, the association has grown its assets by roughly $280,000 over the last decade. To this end, and in conjunction with more prudent spending habits, the Board also created an investment fund that ensures the association has adequate funding in reserve to operate the association for at least two years in an emergency or should there be a need for an additional immediate infusion of income. What’s more, unlike many other state trade associations, MFDA has grown both in terms of increasing funeral home membership (nearly reaching a penetration rate of 100%) and in terms of increasing associate member participation. Through enhanced and refocused outreach efforts, including the creation of a dedicated association magazine, MFDA has expanded its statewide presence. This has resulted in substantially increased attendance at the annual convention and tradeshow over the last decade. During my tenure, the association has expanded its community presence by updating and modernizing its website multiple times and by creating an association Facebook page. Further, MFDA has once again become an association that makes an impact at the Montana Legislature and at the federal level. MFDA has successfully championed legislation that has benefited every member of the association. Legislative wins on the state level include finding a dedicated source of funding for the Board of Funeral Service (which has resulted in the end of continual special assessments being imposed on licensees to fund board operations and the capping of license fees); changing state law to allow for internships to be served prior to graduation from mortuary school; raising the statutory limit on funeral insurance coverage; revising state law to allow the MFDA funeral trust to be more competitive; championing MDFA members through the legislative confirmation process; and defeating multiple efforts to disband the Board of Funeral Service. A Bittersweet Goodbye James Brown, Esq., Former Executive Director, MFDA 6 | Directors Digest
with whom I have worked and the industry professionals I have come to know have become part of my community. It has been an honor to work with and alongside each of you. When I stepped into this role, I knew I was joining a group with a strong history and a bright future. What I did not anticipate was just how rewarding it would be to witness your commitment to our mission and to help support the meaningful work you do every day. From our annual meetings and professional development initiatives to our advocacy efforts and local outreach, I have been continually inspired by the energy and innovation MFDA’s members and associate members bring to the table. Leading this association has not only been a professional privilege — it has been a personal joy. I have learned from so many of you, celebrated our collective wins and faced challenges with the confidence that comes from being part of a strong, values-driven community. Thank you for your trust, your collaboration and your belief, so many years ago, that I could successfully lead the Association. Serving as your executive director has been one of the greatest honors of my career. In the meantime, I will be helping Terri transition into her new role and will be providing her support at the upcoming 2025 convention and tradeshow. I hope to see you in Billings in June. And, in keeping with the Grateful Dead theme, “just keep truckin’ on.” On the federal level, MFDA has strengthened its partnership with the National Funeral Directors Association (NFDA) in order to push policy through Congress that benefit veterans and their families. Plus, the Association has weighed in on behalf of Montana’s funeral industry on harmful efforts by the FTC to revise the funeral rule and by the EPA to revise its risk evaluation process for formaldehyde. What’s more, MFDA has been the voice and champion of Montana’s funeral providers on other federal and state regulatory matters over the years. Perhaps the most rewarding accomplishment of my tenure is that serving in this position has brought me so many new friends and Montana colleagues. Truly, the board members Directors Digest | 7
NEW EXECUTIVE DIRECTOR’S REPORT A New Chapter Begins Terri James, Executive Director, MFDA As I write my inaugural article as executive director, I welcome the changing season in Montana with open arms and a heart full of eager anticipation. Today, the wildflowers are beginning to bloom, while a delicate layer of snow falls on them, creating a beautiful contrast between winter’s chill and spring’s vitality. I am filled with deep gratitude and excitement as I assume the role of executive director of the Montana Funeral Directors Association. I am honored by the trust and confidence that the board and members have placed in me, and I feel truly humbled to lead this respected organization into its next chapter. I want to take a moment to acknowledge the exceptional leadership of the previous executive director, Jim Brown, who guided this association for the past nine years. Jim was a family friend before he invited me to join him as his assistant in supporting the association, and it has been a privilege to serve under his guidance for the past eight years. I also want to thank the MFDA Board of Directors for their warm welcome and belief in what we can accomplish together. I look forward to working, listening and learning with each of you. This magazine issue provides an update on some of our accomplishments during the year’s first four months. The MFDA has had a successful year in our lobbying efforts in Helena. We want to thank MFDA lobbyist Brad Longcake and the board members who testified at the Capitol on behalf of our bills. One key piece of legislation we worked on with the Secretary of State’s office was HB 248, which aims to expedite the process of removing a loved one’s name from voter registration. On a personal note, several years ago, when my mother passed away in November, the following May, I received her ballot in the mail. I am pleased to report that this bill passed easily through both chambers and was signed into law by the governor. SB 305, which revises the funeral trust law, was another key piece of 8 | Directors Digest
legislation for the association. This bill also passed overwhelmingly. For more details, please refer to the President’s Message. After years of discussions with other state executives regarding trust management, MFDA has contracted with US Alliance to take over this responsibility. We are excited to partner with US Alliance, and with the passage of SB 305, our trust will now be more competitive with insurance products. This issue also provides important details about the upcoming 2025 MFDA Convention and Trade Show, including the schedule, registration information, speakers and hotel accommodations. This year’s lineup of speakers is exceptional, and I highly encourage you to take advantage of this opportunity to attend. You won’t want to miss the valuable insights they will share! Participating will also help you earn your required continuing education (CE) credits. I look forward to seeing you in Billings! A little about myself: Born and raised in Butte, my husband and I owned and operated a printing company in Uptown Butte for over 39 years. Our son, an attorney in Helena, was working for Jim Brown when he asked if I would be interested in assisting the law firm with association management. And now, here I am! Additionally, my husband and I have a daughter who is a business owner in Bozeman. I also take great joy in being a grandmother to two beautiful grandsons. Montana has a rich and proud history of providing compassionate and professional funeral services. I am dedicated to preserving and enhancing that legacy. Our members support families during some of life’s most challenging moments, and the strength and integrity you demonstrate in your work every day inspire me. As we look ahead, I am energized by our opportunities to grow together through advocacy, education, connection and innovation. I believe the best chapters are written together, and with your support, we will make this next era one of the strongest yet for MFDA. Directors Digest | 9
Army to Reintegrate Limited Caisson Support for Funeral Services at Arlington National Cemetery The U.S. Army announced the limited reintegration of the caisson into funeral services at Arlington National Cemetery. The limited reintegration is necessary to ensure the safe and sustainable reintegration of the caisson horses into the unique and dynamic environment of an active cemetery. The initial phase provides the use of the caisson as a conveyance for two funerals per day, up to 10 per week, beginning the week of June 2. “After careful consideration and coordination, we are pleased to reintegrate the caisson conveyance into funeral services at Arlington National Cemetery, a solemn and revered tradition that honors our veterans and service members as they are laid to rest,” said Karen Durham-Aguilera, executive director of the Office of Army Cemeteries and Army National Military Cemeteries. Those eligible during the initial phase include service members killed in action, recipients of the Medal of Honor or the Prisoner of War Medal, all regardless of rank; senior noncommissioned officers (E-9); senior warrant officers (CW-5); senior commissioned officers (O-6 and above); as well as the fewer than 25 service members whose family members elected to wait for the return of the caisson conveyance over the past two years. “The caisson represents a powerful symbol of service, sacrifice and remembrance,” said Maj. Gen. Trevor J. Bredenkamp, commanding general of Joint Task Force — National Capital Region and the U.S. Army Military District of Washington. “We will continue to honor those who have bravely served in our armed forces, and we look forward to seeing the caisson once again grace the grounds of our hallowed cemetery.” No changes will be made for those eligible for Full Military Funeral Honors with Escort using alternative conveyance, including warrant officers (CW-4) and commissioned officers (O-4, O-5). There is no impact on other Full Military Funeral Honors with Escort elements, including the service band, escort platoon, firing party, body bearers and the bugler. “Preserving the caisson as a limited resource is paramount to the Army’s decision to redefine eligibility for the caisson conveyance in conjunction with the Full Military Funeral Honors with Escort,” said Renea Yates, director of the Office of Army Cemeteries and acting superintendent of Arlington National Cemetery. “While disappointing to some families, this decision allows us to reintegrate our working horses back to the cemetery and safely continue the sacred duty of escorting our nation’s heroes to their final resting place.” Training is crucial for preparing horses and soldiers for the rigorous demands of caisson operations. Beginning in mid-April 2025, visitors can expect to see the caisson platoon — including horses, soldiers and equipment — at various locations throughout Arlington National Cemetery. The Army will familiarize the horses with the dynamic environment in which they will work, including the sights, sounds and hilly terrain of the area. Rethinking the future, together. Visit Batesville.com/New to learn more. ©2025 Batesville Services, LLC 10 | Directors Digest
REGISTER TODAY! 2025 mfda Convention and Trade Show JUNE 22-24, 2025 Northern Hotel Billings “Magic City,” Montana For more information or to register, scan the QR code. https://montanafda.org/2025-convention Directors Digest | 11
Convention Schedule SUNDAY, JUNE 22 8:00 a.m.-10:00 a.m. MFDA Board Meeting 11:00 a.m. MFDA Annual Golf Tournament Vendors are welcome to attend. Meet the funeral directors. OR Billings Crime Lab Tour RSVP to Terri to reserve your spot for the crime lab tour or the golf tournament at info@montanafda.org. 11:00 a.m. ZooMontana Visit Open 10:00 a.m.-4:00 p.m. Visit on your own. 4:00 p.m.-5:30 p.m. Vendor Set Up 4:00 p.m.-6:00 p.m. Convention Registration 6:00 p.m.-9:00 p.m. Welcome Reception MONDAY, JUNE 23 8:00 a.m.-9:00 a.m. Registration 8:30 a.m.-9:00 a.m. Vendor Breakfast 9:00 a.m.-9:45 a.m. Guest Speaker Kevin Bragg, Licensing Bureau Chief, Montana Department of Labor & Industry 1 CE 10:00 a.m.-12:00 p.m. Membership Meeting/Election 2 CE 12:00 p.m.-1:00 p.m. Vendor Lunch 1:00 p.m.-3:00 p.m. Guest Speaker Leili McMurrough, President, Worsham College 2 CE 3:15 p.m.-4:15 p.m. Guest Speaker Holley Johnson, Program Specialist, Crime Victims Compensation Program, Office of Victim Services 1 CE 5:00 p.m.-6:00 p.m. Vendor Reception 6:00 p.m. Vendor Giveaways, Awards and Prizes 7:00 p.m. Dinner New Officers Announced Guest Speaker B. Steven Spann, Secretary, NFDA Board of Directors TUESDAY, JUNE 24 7:30 a.m.-8:00 a.m. Breakfast 8:00 a.m. Service of Remembrance Cameron Axelson Compassus Honor Guard 9:00 a.m.-10:00 a.m. Guest Speaker Donnie Wetzel, Jr., Tribal Liaison, Montana Department of Labor and Industry 1 CE 10:00 a.m.-10:45 a.m. Guest Speaker Willy Kemp, State Medical Examiner 1 CE 10:45 a.m.-11:15 a.m. Guest Speaker Teague McChesney and Madison Martinez, Psychological Research Team, MSU-Northern 11:15 a.m. Vendor Meeting Immediately followed by vendor teardown. 12 | Directors Digest
Convention Speakers 8 CE Credit Available LEILI McMURROUGH President, Worsham College Leili McMurrough is a licensed funeral director, embalmer and attorney, blending legal expertise with deep experience in funeral service. She holds a B.A. from Lehigh University, a J.D. from Syracuse University College of Law and an associate degree from Simmons Institute of Funeral Service. As president of Worsham College, Leili is dedicated to shaping the future of funeral service education. She also co-owns McMurrough Funeral Chapel in Libertyville, Illinois, and serves as chair of the American Board of Funeral Service Education Committee on Accreditation. In addition, she is a trustee for the Funeral Service Foundation, furthering her commitment to advancing the profession. KEVIN BRAGG Bureau Chief for Professional Licensing, Montana Department of Labor & Industry Kevin Bragg is the bureau chief for professional licensing at the Montana Department of Labor & Industry. Originally hailing from Tennessee, Kevin and his wife, Kayla, moved to Montana in early 2019 to be closer to the mountains and enjoy a bit more snow. Kevin’s educational background is in public administration and law. Prior to relocating, Kevin owned and operated his own law practice, serving clients mainly in estate administration and litigation. HOLLEY JOHNSON Program Specialist, Crime Victim Compensation Program, Office of Victim Services Holley Johnson holds the position of program specialist in the Crime Victim Compensation Program at the Office of Victim Services. With 22 years of dedicated service at the office, she has advanced through all roles within the team, beginning her career as a claims technician and ultimately reaching her current role as a program specialist. Holley is married, has two adult children and resides in Townsend, Montana, with her husband and their two English labradors, Maverick and Reacher. DONNIE WETZEL JR. Tribal Liaison, Department of Labor and Industry Donnie Wetzel Jr. is a member of the Blackfeet Tribe and is a husband and father of three. He has a master’s degree in communications/public relations from Montana State University-Billings. Congruently, he has lived and continually absorbed traditional understandings and teachings from Tribal Elders and knowledge keepers from across the country. Don was hired as the first ever tribal liaison for the Department of Labor and Industry in 2023 and is knocking down walls and bringing people together as best he can for the good of Montana. DR. WALTER (WILLY) KEMP Deputy State Medical Examiner Dr. Willy Kemp is a native of Libby, Montana and a graduate of Carroll College. He received his MD from Creighton University and his anatomic and clinical pathology residency training from the University of Texas Southwestern Medical Center in Dallas, Texas. He completed his forensic pathology fellowship training at the Dallas County Medical Examiner’s Office and received his Ph.D. in anthropology from the University of Montana. Dr. Kemp was previously employed in Missoula, Montana, as the deputy state medical examiner from 2005 to 2015 and returned to Montana in December 2020 after a five-year period as associate professor of pathology at the University of North Dakota School of Medicine and Health Sciences. BOBBY STEVEN SPANN, CFSP, CCO Secretary, NFDA Board of Directors B. Steven Spann, CFSP, CCO, has been a funeral director for more than 40 years. He has served as president of John A. Gupton College of Mortuary Science since 1994. Spann has served in many leadership roles with the Tennessee Funeral Directors Association (TFDA), including as chair of the Education Committee, chair of the Alkaline Hydrolysis Sub-Committee and president of the Board of Directors. His national service is equally admirable, having served on the NFDA Convention Education Task Force, Spokesperson Team, Budget Task Force and Audit Task Force. He has also been a member of the American Board of Funeral Service Education (ABFSE) since 1994 and has served on the Curriculum Review Committee as chair of the National Board Exam Liaison Committee and as chair of the Committee on Accreditation. Spann is a past president of the University Mortuary Science Education Association and the current treasurer of the University Mortuary Science Education Association. Directors Digest | 13
Leili McMurrough in the classroom at Worsham College of Mortuary Science | Photo courtesy Sophie Baron Photography A Role Model for Funeral Professionals Everywhere By Patti Martin Bartsche It’s hard to think of something Leili McMurrough hasn’t done. She’s a licensed funeral director, embalmer, attorney, Worsham College of Mortuary Science president and program director and co-owner of McMurrough Funeral Chapel in Libertyville, Illinois, with her husband, Brian. She also serves as chair of the Committee on Accreditation for the American Board of Funeral Service Education and as a Funeral Service Foundation trustee and assisted with the item writing for the National Board Exam. She actively engages in training and continuing education presentations for national, regional and state funeral service associations. Leili is the mother of two daughters, and in her spare time, is pursuing her Ph.D. at Johns Hopkins. Could there be any question why Leili was selected as the National Funeral Directors Association’s 2024 Inspiration Award winner? When McMurrough enrolled in Lehigh University, she was bent on a law career, double majoring in political science and philosophy. She was laser-focused on school, the first step in becoming an attorney. It was during her time at Lehigh that she met the man who, eight years later, would become her husband. Brian was a mechanical engineering major and equally focused on his chosen career. When the two began dating, she didn’t know that his father was a funeral director or that his parents owned a funeral home in Illinois. When Brian’s parents reached out to let him know that they were thinking about retiring and selling the family-owned funeral home, Brian had not considered becoming a third-generation funeral director, but wanted to explore his options, and Leili wasn’t far behind. Their path to funeral service, while unexpected, has been life-changing. In moving to Libertyville, the plan was for the couple to work full time at the funeral home, learn the ropes and later take over ownership of the firm. And that did happen … with another twist. Leili loved teaching and reached out to the Worsham College of Mortuary Science, located about 15 minutes from McMurrough Funeral Chapel. “There weren’t any adjunct positions available, but they hired me anyway — without a job title or description!” McMurrough recalled. “That might sound daunting, but in reality, it was an incredible opportunity. With no set role, I had the freedom to observe, learn and identify areas for improvement.” As McMurrough began to take on more administrative tasks, she was presented with an intriguing offer: The school’s owners were looking to retire … Would McMurrough be interested in buying Worsham? “To me, buying a college was like buying a zoo … I didn’t know you could do that,” Leili laughed. “Owning a school was just like when I first started in funeral service; I didn’t know what I was getting into.” The unknown, though, didn’t deter her. In June 2016, she officially became program director, president (and owner) of Worsham College of Mortuary Science. Leili’s path to leadership has been a process, one that’s grown alongside her understanding of what leadership really means. “With leadership comes responsibility — not just to myself, but to the institution, our students and the profession as a whole,” she said. “That’s a responsibility I’ve always taken seriously, and it’s shaped how I approach my role every day.” She describes herself as a practical leader, equal parts strategist and problem-solver, with a good dose of humor. Pursuing a Ph.D. came two years ago for a simple reason: Leili wanted new ideas. “I felt funeral service, in particular, we weren’t necessarily getting new ideas and new people,” she explained. “I am that type of person who just can’t wait for something to happen; I’m going to do it myself. So, I looked at entrepreneurial education as a way to reimagine curriculum and reimagine the pathways to licensure. The pendulum on education is changing, and you want to be in front of it rather than sitting there waiting.” This article has been edited for length and clarity. It originally appeared in the January 2025 issue of American Funeral Director and is being shared with permission. To read the original article in its entirety, please scan the QR code. https://tinyurl.com/LeiliMcMurrough 14 | Directors Digest
to Our 2025 Award Recipients PLAQUES 1975 — 50 YEARS Fred Nelson Jim Axelson 1985 — 40 YEARS Dennis Ralph Terri Stevenson Todd Stevenson 1990 — 35 YEARS Randy Wilke 1995 — 30 YEARS Matt Coon Steve Schnackenberg William Rothie 2020 — 25 YEARS Charlie Fisher PINS 2010 — 15 YEARS Lee Darlington TJ Stevenson 2015 — 10 YEARS Sibley Jankoviak Vanessa Shook Bronwin Hanshew 2020 — 5 YEARS David Vaupel Vanessa Hannah Ware Luke Paulson Congratulations Awards will be presented at the MFDA Convention & Trade Show. Directors Digest | 15
Montana Board of By Rick Walter, Board Member, MFDA Funeral Service Update On May 6, 2025, the full Montana State Board of Funeral Service met in Helena. The key discussion revolved around HB 27. As you know, 2025 is a legislative year, and several developments are expected to impact funeral services in Montana. One such development is HB 27. This is a joint resolution calling for an interim study of Montana’s funeral service statutes. With the passing of this bill, the Legislature of Montana will establish a working group of stakeholders, including legislators, morticians, crematory operators and cemetery professionals, to examine and improve the clarity and consistency of existing laws. The study would address licensing categories, fees, scope of practice and all forms of final disposition. Because the bill passed, the Board held a lengthy discussion about how to best proceed forward while making certain that the Board of Funeral Service will play a significant role in the study. Toward this goal, the board chairperson, Jim Axelson, formed a committee of Board of Funeral Service members, Ralph Mihlfeld and Denis Pitman. This committee will play a vital role in starting a framework to present to the legislative group. This is an exciting time for funeral service. More to follow! Board Progress Over the past year, the Board of Funeral Service has made meaningful progress on several important fronts. While the Board faced some challenges in its relationship with the Department of Labor, including a period when meetings were actively discouraged and a high turnover in the executive officer role — positive change has taken root. With the appointment of Susie Osborne as executive officer, the Board has found renewed stability. Susie has worked diligently to support the Board, attending industry conferences such as the International Conference of Funeral Services Examining Boards. Her commitment to learning and growing in the profession has made her a tremendous asset. The Board is now meeting regularly with well-structured agendas and clear objectives. Meetings have already been scheduled through the end of 2025, signaling a strong commitment to continuity and transparency. License Fee Abatement Progress A long-standing concern in Montana has been the excessive cost of licensing fees for morticians and crematory operators. The Board has been actively working to address this issue. While fee reductions can be difficult once rates are set, we’re pleased to report that license renewal dues for 2025 have been abated. This is an encouraging step forward, though efforts will continue to further reduce and stabilize fees over the long term. Board Member Opening Recently a seat on the Board has opened for a public member. If you know of someone who would be interested in this position, please encourage them to apply. Please remember that per Montana Code Annotated 37-1-123: (b) A public member may not be: (i) the spouse, parent, or child of a current or former licensee of the board; or (ii) a person who currently or within the 3 years prior to appointment had any material financial interest in the provision of professional services or engaged in any activity related to the practice of the profession regulated by the board on which the public member is appointed to serve, except as a consumer. As a final personal note, I would like to say to everyone who works in this amazing industry THANK YOU! As you all know, funeral service is a constantly evolving, stressful career. Oftentimes, funeral service staff are overlooked until the day comes when we need the services of you amazing people. Hold your head high and continue to provide the excellent service that you do! CHEERS TO YOU ALL! 16 | Directors Digest
IN MEMORIAM His Holiness Pope Francis Dec. 17, 1936-April 21, 2025 As the world reflects on Pope Francis’ legacy, NFDA recognizes the powerful role that funeral and memorial ceremonies play in uniting communities, fostering healing and paying tribute to lives of exceptional impact. The funeral of a figure as widely beloved as Pope Francis will undoubtedly serve as a global example of the meaningful rituals that mark the end of life and the values we carry forward. NFDA encourages its members to go back and watch coverage of Pope Francis’ funeral events, as these ceremonies may offer inspiration for crafting tributes that reflect the dignity, faith and service of community leaders and loved ones. NFDA joins millions around the world in mourning the passing of Pope Francis, who led the Roman Catholic Church with humility, compassion and a deep commitment to mercy and inclusion. Throughout his papacy, Pope Francis became a global symbol of peace, social justice and interfaith dialogue, touching lives far beyond the walls of the Vatican. As is tradition, a period of official mourning preceded a public funeral Mass in St. Peter’s Basilica, where world leaders, religious dignitaries and the faithful gathered to honor his extraordinary life and service. Learn more about funeral rites for Popes by scanning the QR code. www.cbsnews.com/news/ pope-francis-funeralstations-burial/ Directors Digest | 17
Albert “Al” James Jr. Oct. 14, 1935-March 27, 2025 Albert (Al) James Jr., a Walkerville legend, passed away on March 27, 2025. Al was born in 1935 to Albert James and Elizabeth Maud Williams of Cornwall. Growing up as a Blainer in Walkerville and a golden-glove boxer with the St. Lawrence boxing team, Al lost both of his parents by age 14 and began as a nipper in the mine to fend for himself in the “new country.” He lied about his age to join the United States Navy at age 17, where he earned silver gloves for boxing before spending much of his service in the Naval hospital in Bremerton, Washington. After serving in the military, Al returned to Montana, where he renewed his friendship with the Galahan family, including his future wife, Patricia Ann Galahan. Al and Patrica were married in 1958. In 1963, Al answered the call to educate the mass of baby boomers, receiving his education degree from Western Montana College and beginning his career at the Longfellow teaching sixth grade. He then obtained his master’s in physical education from Montana State University in 1973 while teaching. Being a Bobcat fan was part of his identity. Al taught PE, Butte History, and Montana History, among the many positions he held with the Butte School District for 32 years, including coaching many teams in many sports. Al is remembered by generations of Butte schoolchildren for his tough but fair teaching style, including the infamous two-inch punch. Al became an iconic musician throughout the Butte, Dillon and Wise River areas. He became interested in music at a young age, beginning with the piano he kept with him from age seven to his death. Al has been an integral part of Butte’s music scene since the 1950s when he performed his first gig on St. Patrick’s Day at the 9 Mile Dance Hall south of Butte. Al’s most memorable music group that he played in was “Tinkle, Plunk and Boom” alongside Bob Kovacich and Bob Wilcox. The band was known throughout Southwest Montana, regularly playing at the Rumpus Room. Al played the drums, piano and guitar along with other instruments. Additionally, Al regularly played solo, stopping at every bar along the Big Hole River and at hunting camps and campfires throughout the pioneers. He also enjoyed composing his own original Butte folk and mining songs, which he played headlining at the National Folk Festival with the “Al James Band,” encompassing his son Mark, Toby Schelin and the late Gary Robinson. He passed this love of music on to his children and his grandchildren. Another of Al’s passions in life was the mountains. From a very young age, he enjoyed stealing away on a horse with a pack and losing himself in the mountains. Over the years, he came to know the mountains, meadows and drainages around Wise River better than anyone else. One of his favorite pastimes was to stay the night at his cabin in the Pattengail, croon songs to the woods and gaze at the stars. Al was a great horseman, one of a dying breed. Throughout his life, he rarely was without at least one horse. He enjoyed taking friends, his son, Mark, and later his grandson, Austin, through the mountains on horseback to reach areas that few had seen. His cowboy style of camping and hunting high country elk was more rough and ready than most friends were used to. He was the first to volunteer himself and others to a cattle drive or to stop for a trout stream. Al was a local living legend in Butte. This was assisted by his interest in history and genealogy. The Butte Archives have an “Al James Collection.” He not only knew everyone, but he knew their parents, how they were related to his relatives and how they were related to Butte historical figures. Al was a living resource for those interested in Butte history and family trees. Because he knew everyone, his friends numbered in the hundreds, and he always enjoyed making new ones. Al was loved by all his family as he found ways of connecting with them. He was able to connect with his family through music, the outdoors, sporting events and stories about Butte. IN LOVING MEMORY 18 | Directors Digest
Al is survived by his children Mark (Terri) James and Michelle (Patrick) Mulhill. He is survived by his grandchildren Austin (Rose) James, Rebecca Mulhill, Taylor (Justin) Howell, Logan Mulhill and Keegan (Zoe) Mulhill. He was also lucky to meet his two great-grandsons, Jack Albert James and Brayden James Howell. Al is predeceased by his parents, Albert and Maud James and his spouse, Patricia James. He was a beloved educator, storyteller, athlete, musician, historian and exemplification of “Butte tough.” A celebration of Al’s life was held on Saturday, April 5, 2025. Memorials in honor of Al are suggested to the following: • Montana State University Veterans Support Center, addressed as “MSU Veterans Services” and mailed to MSU Veterans Services, 136 Romney Hall, Bozeman, MT 59717 • Butte High Athletics at 401 S. Wyoming St., Butte, MT 59701 • Young Musicians Club at East Middle School, PO Box 4531, Butte, MT 59702 Axelson Funeral and Cremation Services is privileged to care for Al and his family. Robert “Bob” Bunch April 6, 1951-Feb. 12, 2025 Bob passed away on Feb. 12, 2025, at the Clark Fork Valley Hospital in Plains, Montana. He was born April 6, 1951, in Norfolk, Virginia, to David Edward Bunch and Helen Theresa (Slye) Bunch. Bob moved from Norfolk, Virginia, to Ottawa, Kansas, with his parents and siblings in 1960. He graduated from Kansas schools, from elementary school through college. He married Heather Marie Phoenix on Sept. 4, 1979. Their son, Andrew Thomas, was born in 1981, and the new family moved to Plains when Bob was hired by Shrider Funeral Services. He later partnered with Dale Coffelt and established Coffelt-Bunch Funeral Services in 1987 in Thompson Falls and Plains. Bob eventually bought out Dale and continued to serve Sanders County communities until he sold in 2004. He continued after retirement, helping at Sunset Memorial Gardens and Garden City Funeral Homes in Missoula. The funeral homes currently operate as Sunset Hills Funeral Homes & Crematory in Plains and Thompson Falls. Bob was an avid golfer and spent as many days on the course as possible with his gentlemen golfers. He also loved to collect coins (and enjoyed visiting the casino). He was a long-time member of the Alcoholics Anonymous community and sponsored others in need. He provided transportation for the local Amish community of Plains and helped many others throughout his life. He was a loyal fan of the Kansas City Royals and the Kansas City Chiefs. Before his death, he realized a lifetime dream of going to Arizona for the Kansas City Royals spring training after having gone with Andrew to Florida to see spring training. He is survived by his loving sisters, Theresa Keener (Thomas) of Ft. Wayne, Indiana, and Donita Zundel (Norman) of Elkridge, Maryland; his former wife, Heather (Phoenix) of Plains; two step-sons, Martin Alver (Robin, deceased) of Louisville, Kentucky; John Alver (Sarah) and son, Gabriel Alver, of Seattle, Washington; his uncle James Bunch of Baton Rouge, Louisiana; and numerous nieces, nephews and cousins. His parents preceded him, as well as his son, Andrew Bunch in 2023; his brother, Tom (Patty) of Ottawa, Kansas; and an infant sister, Catherine. Sunset Hills Funeral Home in Plains facilitated a memorial service. Directors Digest | 19
Advocacy Summit in Washington, D.C. By Chris Holt, State Association Representative, NFDA Happy spring! Here are just a few notes on what is happening with the NFDA and our trip to Washington, D.C. We flew into D.C. in early April for the Advocacy Summit with NFDA and hundreds of funeral directors from across the nation to advocate for issues facing our industry to our respective legislative delegates. Terri James, Bri Mulvaney and myself, with my wife and two daughters, spent two days on Capitol Hill meeting with our four legislators. It started on April 9 when we had coffee at the Senate Hart building with other Montana delegations to mingle with our delegates in a very low-key setting, and we got some face time with Daines, Sheehy and Zinke, which was very cool. Then we had a great Capitol tour — what a magnificent building. On April 10, we headed to Capitol Hill to meet our delegates and their staff. First, we started off with Sen. Steve Daines’ office. He joined us in our meeting and took a photo with us! We then met with Sen. Sheehy’s staff before having lunch at the Capitol Hill Club, a very cool place. After, we ventured to Rep. Zinke’s office and then to Rep. Downing’s office. The issues we discussed started with the Consensual Donation and Research Integrity Act (S. 1270/H.R. 2589), which aims to bring federal oversight to the currently unregulated industry of whole-body donation. While donating a loved one’s body for scientific research is an admirable choice that can aid medical research and advancements, families have been devastated by unscrupulous body brokers who exploit their generosity. The bill grants the Department of Health and Human Services oversight of non-transplant tissue banks, requiring them to register, comply with informed consent protocols and adhere to strict handling and tracking procedures. It also establishes penalties for violations, ensuring greater transparency and accountability. This is fully endorsed by the NFDA. 20 | Directors Digest
Secondly, there is the Funeral Coverage Act (H.R. 2436), a forward-thinking bill that would help grieving families manage funeral costs by expanding how Health Savings Accounts (HSAs) can be used. The Funeral Coverage Act would classify funeral and burial expenses as qualified HSA expenses, allowing individuals to use tax-free HSA funds to help cover final arrangements. The NFDA is a strong supporter of this legislation. Third, we covered the Death Tax Repeal Act of 2025 (S. 587/H.R. 1301). Supported by more than 230 organizations, including NFDA, this bill seeks to repeal the estate and generation-skipping transfer taxes, which imposes an unfair and costly tax on the transfer of property, land and other assets from a deceased family member to heirs of family farms and small businesses, like funeral homes. There was also a trio of veteran bills: • Ensuring Veterans’ Final Resting Place Act of 2025 (S. 1116/H.R. 647): This legislation would allow families to enter their veteran loved ones in a Veteran Affairs (VA) national cemetery even if they previously opted for an urn or plaque, ensuring families can make the best decision for their loved one’s final resting place. This legislation provides a thoughtful solution to a problem that adds unnecessary stress and grief to veteran families. • The Dennis and Lois Krisfalusy Act (H.R. 1344): This bill corrects an injustice by allowing the Department of Veteran Affairs to provide memorial headstones or markers for veterans, their spouses and dependent children, regardless of when they passed away, ensuring military families are properly honored together. • Prioritizing Veterans’ Survivors Act (H.R. 1228): The Office of Survivor Assistance (OSA) is a crucial resource overseeing all benefits and services furnished by VA to survivors and dependents of deceased veterans. This bill would move the OSA from the Veterans Benefits Administration back to the Office of the VA Secretary, thus ensuring the OSA has direct access to the secretary to fix policy and program‑wide problems. No IRIS Act of 2025 (S. 623/H.R. 1415) was covered next. This bipartisan bill seeks to reduce undue red tape imposed by the EPA’s Integrated Risk Information System, ensuring that chemical risk assessments are based on sound science rather than political agendas in formaldehyde use and production. This is fully backed by the NFDA. We also brought to the attention of our legislators the inability to fly deceased loved ones out of Montana to various parts of the U.S. We asked if they could investigate this for our state and constituents and see what can be addressed with the major airlines. Fingers crossed. This pretty much wraps up what is on the docket with us and the NFDA. I hope to see all of you in Billings for the convention and maybe have an update on these issues. Until then, take care and God Bless. YOU WANT IT! (801) 676-9722 SALES@THENEWSLINKGROUP.COM ADVERTISE HERE! DON’T ROLL THE DICE CONTACT US TODAY Directors Digest | 21
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