Families searching for funeral services are often overwhelmed and grieving. They are looking for reassurance that they are contacting someone experienced, respectful and trustworthy. Clear, confident messaging helps them make that choice. AI Search Is Changing How Families Research Funerals Search behavior is becoming more conversational. Instead of typing short phrases, people increasingly ask questions like: • “What funeral homes are near me?” • “How much does cremation cost in my area?” • “What is the difference between cremation and burial?” • “Do funeral homes handle everything after someone dies?” • “How quickly do you need to arrange a funeral?” • “What should I do when someone dies at home?” • “What questions should I ask a funeral director?” • “Can a funeral home help with paperwork and death certificates?” AI-driven search tools now guide users through follow-up questions that help them refine their choices and move closer to selecting a provider. What this means for funeral Rethinking the future, together. Visit Batesville.com/New to learn more. ©2025 Batesville Services, LLC DIRECTORS DIGEST | 9
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