SOUHEGAN VALLEY MOTORSPORTS CELEBRATES 20 YEARS IN BUSINESS! In 2004, brothers Scott and Sean Mullin were looking for a way to turn their shared passion for motorcycle riding and racing into an honest living. At the time, Sean was working in outside sales, and Scott was finishing up his degree at the University of New Hampshire (UNH), where Sean had also studied. In one of Scott’s senior classes, he entered the Holloway Prize competition — a contest for the best new business plan — and ended up winning first prize and seed money! Around the same time, their father, George, had been looking for a business to buy, hoping to fulfill his lifelong dream of running a family-owned company. When he came across a listing for Jon’s Cycle Barn in Wilton, the timing felt right and a conversation with the owner soon turned into a deal that would launch the family’s next chapter, opening the doors to Souhegan Valley Motorsports (SVM) in June of 2005. What began as a way to support their own racing quickly evolved into something much bigger. As they discovered a niche in the local community and recognized the need for rider-focused service, the Mullins began assembling a team and growing SVM into a full-service destination for powersports enthusiasts across the region. Years of competition, wrenching and working in the industry helped them build countless relationships and partnerships. One such relationship was with a local family — the Chappells — regular customers and business owners who happened to have a highly visible location available in Milford. That spot soon became the new home for SVM. The shop became a natural extension of their lifestyle — a passion project turned career. Their energy, vision and love for the sport and community helped shape the core of what SVM stands for today. In a tragic turn of events in 2021, Scott was involved in a racing accident and ultimately succumbed to his injuries. It was a heartbreaking moment for the family, the business and the broader riding community. Faced with the choice to close or carry on, Sean stepped forward to lead the team into the next chapter — determined to honor his brother’s legacy and keep their shared dream alive. Since then, SVM has only grown stronger. With Sean at the helm and a shop full of dedicated team members from every corner of the industry, the dealership has entered its most successful years yet. Sean has continued to promote from within, building a tight-knit crew of racers, trail riders, sled-heads and all-around powersports junkies with a strong focus on team dynamics. The shared passion fuels everything they do — whether it’s helping a customer find their first bike or planning an annual group ride to remember Scott, they are constantly pushing the industry forward. Twenty years later, Souhegan Valley Motorsports remains proudly family-owned, rider-driven and fiercely committed to its customers. What started as a small shop with big dreams has become one of New Hampshire’s most trusted names in powersports — and the team is just getting started. Looking ahead, they’re as excited as ever to keep growing, evolving and helping the next generation of riders find their way into this incredible world of machines, community and adventure. To find out more about and get involved with SVM, check out their website and social media profiles by searching for Souhegan Valley Motorsports across all platforms. Call or text them at (603) 673-6007 or visit www.souheganvalleymotorsports.com. 22
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