FRIDAY, FEB. 6 9-9:45am Exchange Sessions 8:45-10am Main Stage MAGIC JOHNSON Legendary Athlete, Entrepreneur and Activist 10:30-11:15am Concurrent Workshops and Exchange Sessions 10:30-11:45am Franchise Meetings Acura, Genesis, Honda, INEOS Grenadier, Kia and Mazda 8:30am-12:30pm Expo Open 9:15-11:15am Dealer Learning Lab LEARN MORE AND REGISTER TODAY Maximize your investment—take advantage of final-day offerings and savings. QUICK TIP Hear about hot topi cutting-edge ideas. QUICK TIP FRIDAY, FEB. 6 9-9:45am Exchange Sessions 8:45-10am Main Stage MAGIC JOHNSON Legendary Athlete, Entrepreneur and Activist 10:30-11:15am Concurrent Workshops and Exchange Sessions 10:30-11:45am Franchise Meetings Acura, Genesis, Honda, INEOS Grenadier, Kia and Mazda Noon-1:30pm Super Session FUELING THE FUTURE: WHAT’S NEXT IN VEHICLE SALES 1:30pm NADA Show 2026 Closes 8:30am-12:30pm Expo Open 9:15-11:15am Dealer Learning Lab Maximize your investment—take advantage of final-day offerings and savings. QUICK TIP Dissect crucial trends and gain unparalleled insights. QUICK TIP Hear about hot topics and cutting-edge ideas. QUICK TIP
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