12 HќќѠіђџȱ юћјђџ юћѢюџѦȱ2014 Continued from page 11. due to increasing regulatory requirements. ȱ ȃ ȱȱȱȱȱȱ grow, because of the stagnant interest-rate environment. The cost of doing business continues to go up, and competition for loans will increase, because we all want the same good loans. Unless the economy improves substantially, there won’t be much new demand. “Essentially we’ll be taking business from each other, which puts even more pressure on earnings because, to get business to come to us, we’ll have to do something for clients that their current bank is not ǯȱ ȱȱȱȱĴȱ at providing services or charging less. “On a bigger scale, our challenge will be in identifying how banks must change their value proposition for new-age customers. There are the issues of branches, delivery of service, and security of that delivery of service — how do we change to meet the demands of consumers? “Traditionally the bank was dictating how business was going to be done. Now it is the customer who says, ‘Here’s how I’m going to do it. If you can’t accommodate me, I’ll go to somebody who will.’ Technology allows that. ȱȱȱȱȃ ȱȱ¡ȱęȱ years, the changes will be even more dramatic. As an industry, we’ll have to understand how to appeal to the customer who doesn’t want to come into the bank or interact with us, other than technologically.” How can IBA help? “Certainly training is a piece of the response, but the main answer is communication. We have to be encouraging feedback ȱȱĚ ȱ ȱ members and IBA. We need to ensure that there is a two-way Ě ȱȱǯ “As a trade association, it’s important to take the time to listen to our members for clarity on what their challenges are. We do a great job of disseminating information, but we need input from our members on what is important to them. “Advocacy also is part of the answer. Clearly IBA helps our members by protecting Pat Botts (left) and Dave Heeter work closely together in their leadership roles with MutualBank and 0XWXDO)LUVW Financial Inc. our interests as much as possible. Over the last three or four years, IBA has executed its advocacy extremely well, yet there’s always more that can be done.” Please tell a bit about your family. “We’ve had a great, great year. ȱȱ ȱȱȱřŖȱ - ding anniversary last June and Kate, our daughter, got married four days ǯȱ ȱȱȱ ȱȱȱ in October. ȱ ȃ Ȃȱȱȱȱȁ¡ȱȂȱȱ ȱ and me. We’re blessed, because Kate and her husband are in Bloomington, ȱ ȱȱȱ ȱȱȱ ǰȱ but they work here in Muncie. “We’re also lucky for the chance ȱǰȱ¢ȱ ǯȱ ȱ- teers as a travel coordinator for our church’s fellowship group, called High Street Travelers. She’s really thoughtful and practices the fellowship intent by taking great care of people. ȱ ȃ ȱȱ ȱȱ¢ȱǯȱ ȱ don’t play together all that often, but at some point we will. We’re very blessed to have some freedom and opportunity to do these things.” At the IBA Annual Convention last fall, the MutualBank team enjoyed the pristine weather. Shown are (left to right): Mike Messaglia of Krieg DeVault LLP, Indianapolis; Dave and Deb Heeter; and Pat Botts. MutualBank is headquartered in downtown Muncie. Dave Heeter explains why “Integrity Is Everything” in banking. Click on the red arrow in +RRVLHU %DQNHU 'LJLWDO at www.indianabankers.org. Video Bonus
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