T New Name, NEW VISION BY ROD LASLEY, INDIANA BANKERS ASSOCIATION The IBA has endorsed ICBA Bancard and TCM Bank N.A. for many years as a provider of credit card options to your bank clients. The companies rebranded as ICBA Payments in November 2023. The name change reflects its expanded offerings beyond card services and a broader focus on the larger payments landscape. The company has evolved from a card-focused company to a much wider spectrum of payments offerings. The rebrand allows ICBA Payments to step forward with an innovative vision for payments. Created to serve community banks and assist in the ability to compete, this broader focus will continue to allow community banks to offer the most relevant options in the payments space. ICBA Payments offers unparalleled insights and support through data-driven consultations to help banks enrich their payments offerings and manage risk. In addition, payments education and thought leadership will help banks execute their payments strategies and maximize portfolio potential. Finally, ICBA Payments’ industry representation will allow banks to expand their sphere of influence in the development, enhancement and implementation of payments products and services. With a 40-year history, ICBA Payments has a strong foundation. They fundamentally cater toward service, and a staff that is very passionate about banking. During their life, ICBA Payments and TCM Bank has gained more than 1,500 clients throughout the U.S. With this experience and size, they have the benefit of group buying power, which brings real value to their community bank partners. Over the past several years, the payments space has rapidly changed and evolved. ICBA Payments has listened to its bank clients and addressed their needs. In addition to this rebrand, they are investing in the business to bring new products and services to market that will help community banks. It is their vision and plan to build, license and bring to market the best payments technology, products and services to better enable banks to compete with the many different offerings in the market. Not only does ICBA Payments want to provide quality customer-facing offerings, but they are also exploring ways to help banks operate more efficiently and effectively behind the scenes with more automated solutions such as artificial intelligence or other advanced technologies. One example of this is the recent partnership with Pidgin to enable FedNow real-time payments for community banks via modern APIs. The company is committed to putting the needed PRODUCTS & SERVICES PROFILE The goal is to bring community-bank power back to the product development process. “ 42 HOOSIERBANKER
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