Note that people in segments 1, 2, and 3 have, on average, the same level of income and assets, which is significantly more than the assets owned by people in segments 4 and 5: Looking at the five financial psychographic segments’ banking behaviors, the majority of people in each segment own both a checking account and a savings account; however, assets in segments 2 and 4 are significantly underdeveloped relative to the other segments, and people in these two segments have very different financial personalities. SALES & MARKETING CONT. 52 HOOSIERBANKER
RkJQdWJsaXNoZXIy MTg3NDExNQ==