them. In order for architects to succeed, we must collaborate with those who are doing the constructing. At Love | Schack, for instance, we worked only with contractors who had taken a particular certification course indicating that they have the knowledge of financial, health and environmental benefits of building in a way that was different from Code Minimum, and with healthier materials. Once the entire team of experts speaks the same language, you can work together in your client’s best interest. Note: We actually made money as a firm by hosting the course instructor in our communities, and you could, too. The third strategy is to take a little risk and make a commitment. As a reassurance, your clients want sustainable design (remember that it is healthy, clean, comfortable and fiscally responsible), and if you speak about it as a leader in a way that supports their goals and desires, you will find it is a Photo Credits: Furman + Keil Architects 7
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