SET GOALS FOR ONE YEAR, THREE YEARS AND FIVE YEARS One-Year Goals: Dip Your Toe In Champion what you are already doing, identify what fits within your culture and market, and start taking more authority with your clients. • Market Your Commitment: Dedicate five to 10 hours to incorporate these values into your branding. Highlight existing efforts like LEED AP credentials, energy modeling, and community-oriented or affordable housing projects. • Test Tools: Trial two software products for early-phase energy modeling and carbon accounting on one project (10-20 hours). Or hire a consultant to work with you on this. • Integrate Sustainability: Add basic, firm-appropriate sustainability language to contracts (one hour). • Report Progress: Join the AIA 2030 Commitment and/or Materials Pledge. Log your findings in the Design Data Exchange (DDX) (three hours) for one to three projects. Three-Year Goals: Build Momentum Start with early-phase comparison energy and embodied carbon modeling. This will drive macro design decisions that maximize your impact. • Implement early-phase energy modeling for every project, adhering to the latest energy codes. • Use three low-carbon materials on every project. • Educate clients on sustainability’s value, integrating practices into all project phases. • Strengthen branding with your own real-world examples and measurable data. • Report all projects in the DDX. • Take the lead in contractor selection to align with sustainability goals. Five-Year Goals: Lead the Industry By this time, you will have the process integrated and the data to ride the wave you created. You will be uniquely positioned to drive the market change you want to see. • Perform cradle-to-gate embodied carbon modeling on all projects. • Perform energy modeling throughout all phases of all projects. • Achieve 2030 Commitment benchmarks for most projects. • Leverage historical data to showcase achievements. • Evaluate and evolve your SAP. “How do you eat an elephant? One bite at a time.” — Creighton Abrams 9
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