disputes and private litigation brought by customers which can lead to monetary damage awards, attorneys fees and other pecuniary costs to the dealership, beyond negatively impacting the dealership’s goodwill business relationships with its customers. • Market Fairness: Legally promulgated and standardized advertising practices under the law create a level playing field within the industry and prevent unethical competition. • Enhanced Business Reputation: Dealers who adhere to the legal requirements of the Motor Vehicle Advertising Regulations build positive relationships with their customers and their vendors and suppliers, as well as within their local communities. The Motor Vehicle Advertising Regulations are time-tested. That is, over the years, since their original adoption in 1991, even with the advent of the internet and the precipitous decline of print media, the Regulations have undergone very few, minor amendments, which have included updates in 2001 to certain disclosures, and in 2003 to refine certain limitations, price transparency and address lease advertising exemptions. YOU WANT IT! (801) 676-9722 SALES@THENEWSLINKGROUP.COM DON’T ROLL THE DICE ADVERTISE HERE! CONTACT US TODAY By maintaining ethical advertising standards, the Motor Vehicle Advertising Regulations ensure that Illinois dealerships and their customers both benefit from a fair and competitive automotive retail market. Julie A. Cardosi is Principal of the private firm, Law Office of Julie A. Cardosi, P.C., of Springfield, Illinois, and has been practicing law for nearly 40 years, and has exclusively represented the unique business interests of automobile dealers state-wide for over 30 years. Formerly in-house staff legal counsel for the Illinois Automobile Dealers Association, she concentrates her practice in the areas of dealership ownership transfers (asset purchases and stock acquisitions), mergers and acquisitions, franchise law and franchise issues, factory relations, add points, commercial real estate transfers, advertising, and other issues impacting day-to-day dealership operations. Julie also previously served as an Assistance Attorney General and Deputy Chief of the Illinois Attorney General’s Consumer Fraud Division and is the original author of the Illinois Motor Vehicle Advertising Guidelines from with the Illinois General Assembly adopted the Motor Vehicle Advertising Regulations. 1. 14 Ill. Admin. Code Part 475. 2. See https://www.ilga.gov/Commission/jcar/admincode/ JCARTitlePart.asp?Title=014&Part=0475 3. 815 ILCS 505/1 et seq. 4. 815 ILCS 505/2, 3, 4, 7. 5. 14 Ill. Admin. Code §475/210. 6. 14 Ill. Admin. Code §475/310. 7. 14 Ill. Admin. Code §§475/610, 710. 8. 14 Ill. Admin. Code §§475/530, 540 22 Illinois Automobile Dealer News
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