We invite you to join us today. Contact us at ElectrifyIL@Ameren.com to get started. Learn more about our ChargeSmart program at AmerenIllinois.com/ChargeSmart. Engage. Learn. Share. 1. Engage: Join our webinars and boost your EV sales expertise 2. Learn: You and your customers can use our EV calculator to compare gas versus kWh cost savings and more 3. Share: Our ChargeSmart Program can help Ameren customers earn a bill credit and charge for less— sign up is FREE Dealer Partner Network Benefits: • We help you get noticed by listing you on our AmerenIllinois.com/EV web pages • As a Dealer Partner, you get access to a special portal offering resources to help you educate EV customers. Enrollees earn a bill credit and charge for less costs— sign up is FREE An Exclusive Offer to Dealers Join our network of Auto Dealers and let’s transform the EV journey for customers together. The Ameren Illinois Dealer Partner Network is FREE to join and provides resources to help ease the minds of potential EV drivers. Now, you’re not selling; you’re solving. You’re helping the customer make a smart, informed decision based on their priorities. And in doing so, you remove objections before they even arise. Selling Without Pressure When a salesperson truly understands the customer and presents the right solution, pressure becomes unnecessary. The customer doesn't feel manipulated; they feel served. They move forward not because they were “closed,” but because they were confident in their decision. This approach transforms the customer experience. It builds loyalty, earns referrals and creates a reputation that draws others in. In a business built on relationships and reputation, that’s invaluable. Building Long-Term Success Car sales shouldn’t be about one-time wins; they should be about long-term relationships. A customer who feels genuinely listened to and helped is far more likely to return for their next vehicle, send in friends and family and leave positive reviews online. Pressure tactics may create short-term deals, but they rarely build a long-term business. A solution-based approach, rooted in a deep and honest customer interview, lays the groundwork for repeat success and lasting trust. Final Thoughts The art of selling cars in today’s market isn’t about being the loudest voice in the showroom or the fastest closer. It’s about being the most trusted guide. It’s about listening, understanding and matching the right solution to the right person at the right time. Every customer who walks into the dealership has a story. The great salesperson is the one who takes the time to hear it, understand it and respond with a solution, not a pitch. Master the customer interview, and you master the sale. In automobile selling, the most powerful engine isn’t under the hood; it’s in the conversation. For more information on how Ethos Group can help your dealership develop more leaders in your F&I office, sales management tower and your sales floor in 2025, please contact Chris Nesseth at cnesseth@ethosgroup.com or (319) 270-4779, or Austin Shane at ashane@ethosgroup.com or (319) 296-8760. 17 Illinois Automobile Dealer News
RkJQdWJsaXNoZXIy MTg3NDExNQ==