As I reflect on the impact community banks have had this past year, I revel in this notion that we have created something special, a dynamic ecosystem that centers on people. We have taken the time necessary to invest in relationships and their development, growth and long-term sustainability, and that is what sets us apart from others in financial services. Embracing a Larger Community I attended numerous events across the country last year, and at each, I come together with community bankers, their board members, vendor partners, associate members, state executives and more. These are the people who make up our dynamic ecosystem. While there are some differences in their makeup and the challenges and opportunities they face, they share a common denominator: these strong connections, the relationships and people, and the why behind what we do. I am always struck by the similarities, despite the differences and how community bankers are committed to making sure our communities thrive. Yet, those communities aren’t insular. While our customers are our priorities, the people-first mentality we live by extends to all of our relationships. Community bankers invest the time in partnerships with vendor providers, regulators and others who offer unique insights into how to enhance this ecosystem. These organizations have worked in hundreds of different environments, and they provide a lens from which to see where our strengths lie and where we can enhance our efforts. Our teams also make up an internal ecosystem. Community banks work to create an environment where everyone can succeed and thrive, and we witness both FLOURISH NURTURING THE COMMUNITY BANK ECOSYSTEM BY REBECA ROMERO RAINEY PRESIDENT AND CEO, ICBA 4 In Touch
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