22 CONTENTS 12 16 CONNECT Email us mlewis@icbcolo.org Like us on Facebook ICBColo Connect with us ICBColo Follow us on X ICBColo Give us a call (303) 832-2000 Follow us on Instagram ICBColo 2025 PUB. 4 ISSUE 1 4 Support the ICBC’s Associate Members! 6 ICBC Preferred Providers FLOURISH 7 Striking Balance in 2025 By Rebeca Romero Rainey, President and CEO, ICBA FROM THE TOP 8 Why Advocacy Should Be a Top Priority in 2025 By Lucas White, Chairman of ICBA, President of The Foundation Trust Company 9 ICBA LIVE 10 Tapping Into SBA Refinancing Lower Rates, More Opportunities By Jessica Stutz, Lending Director, B:Side Capital, ICBC Associate Member 12 Too Many Vendors? Consolidate to One Trusted Partner! By Cook Solutions Group, ICBC Associate Member 16 How Community Banks Can Attract Millennials and Gen Z By Gerald Leveritt, Director of Enterprise Solutions, FileInvite, ICBC Associate Member 20 Yield Enhancer or Gimmick? Callable Securities Present Risk and Reward By Jim Reber, President and CEO, ICBA Securities, ICBC Preferred Provider and ICBC Associate Member 22 The Future of Community Banking Beyond Our Line of Sight, But Not Our Imagination By Michael L. Stevens, President & CEO, Graduate School of Banking at Colorado, ICBC Associate Member 26 2025 Marketing Trends By Jennie Brady, Director of Creative Solutions, Spry Inc., ICBC Associate Member 28 Fraud and Financial Crime By BHG Financial Institutional Network, ICBC Preferred Provider and ICBC Gold Associate Member 30 Setting the Stage for Success in 2025 A Call to Community Bankers By Connie West, Gallup Certified Strengths Coach, Regional Vice President, The James Paul Group, ICBC Associate Member INDEPENDENT REPORT | 3
RkJQdWJsaXNoZXIy MTg3NDExNQ==