2025 Pub. 4 Issue 1

Support the ICBC’s Associate Members! 4
ICBC Preferred Providers 6
Flourish: Striking Balance in 2025 7
From the Top: Why Advocacy Should Be a Top Priority in 2025 8
ICBA LIVE 9
Tapping Into SBA Refinancing 10
Too Many Vendors? Consolidate to One Trusted Partner! 12
How Community Banks Can Attract Millennials and Gen Z 16
Yield Enhancer or Gimmick? 20
The Future of Community Banking 22
2025 Marketing Trends 26
Fraud and Financial Crime 28
Setting the Stage for Success in 2025 30

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