3. NECESSITY A sense of purpose and urgency drives high performers to push through challenges. They link their actions to something bigger — identity, family, mission or service. Coaching focus: Connect clients with deeper motivations that make their goals feel essential, not optional. 4. PRODUCTIVITY High performers are strategic with their time. They focus on high-impact activities, reduce distractions and avoid burnout by working smarter — not longer. Coaching focus: Prioritize key outcomes, streamline workflow and eliminate non-essential tasks. 5. INFLUENCE Influence is the ability to positively affect others. High performers aim to be role models, build trust and inspire action. Coaching focus: Strengthen leadership, empathy and communication to boost connection and credibility. 6. COURAGE Courage drives action in the face of uncertainty. High performers speak up, take risks and pursue meaningful goals despite fear. Coaching focus: Encourage bold action, reframe failure and help clients grow their confidence. THE BOTTOM LINE High-performance coaching is about activating potential, not just fixing problems. By focusing on clarity, energy, necessity, productivity, influence and courage, individuals can achieve extraordinary results — while staying healthy, motivated and fulfilled. For help with high performance, contact Connie West at The James Paul Group at cwest@jamespaulgroup.com or (877) 584-6468. INDEPENDENT REPORT | 11
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