messaging may stray from your core values. A detailed brand guide prevents this by clearly stating what’s allowed and what’s not. A strong brand guide will typically include: • Proper and improper logo usage. • Clear space and scaling rules. • Approved background applications. • Brand-approved language and messaging examples. • Guidelines for internal vs. external communications. This ensures your brand always looks and sounds the way it was intended — professional, polished and on point. SAVE TIME, REDUCE CONFUSION AND INCREASE EFFICIENCY When designers, marketers, vendors or team members need your logo or brand assets, they shouldn’t have to ask a dozen questions. A brand guide centralizes all brand elements in one place, eliminating confusion and ensuring quick, consistent execution across platforms. Whether you’re launching a campaign, producing merchandise or onboarding a new hire, brand standards reduce guesswork and create efficiency. ENABLE SCALABLE AND SUSTAINABLE GROWTH As your business expands into new markets or channels, more people will represent your brand across more platforms. Without clearly defined brand standards, every touchpoint becomes a risk for inconsistency. A logo and brand guide enables growth by ensuring that your visual and verbal identity stays consistent, no matter who’s creating the content or where it’s being used. This is particularly important for: • Franchise or multi-location businesses. • Companies using external agencies or freelancers. • National brands entering new regions or industries. ELEVATE PROFESSIONALISM AND BRAND EQUITY A cohesive, polished brand experience communicates professionalism and builds brand equity over time. Brand standards signal to your internal team and external partners that your brand is a strategic asset, not just a design choice. It also helps align internal culture with external messaging. Everyone in your organization — from marketing to HR — can speak in the same voice and represent the brand accurately. A strong logo is only as powerful as its consistent application. Developing a comprehensive logo brand guide and clearly defined brand standards creates the foundation for a scalable, recognizable and trustworthy brand. Whether you’re building your brand for the first time or looking to refresh and formalize it, investing in brand standards will pay off in clarity, credibility and long-term value. Contact Creative Solutions at Spry by emailing creative@sprybrands.com to help create your brand standards or visit us at www.sprybrands.com. PAUL STAN 303.260.5109 bsidecapital.org client-relations@bside.org KYLE KLABUNDE 720.514.1178 WE SIMPLIFY SBA LENDING Partner with B:Side on your next SBA 504 or 7(a) project. CONTACT US INDEPENDENT REPORT | 21
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