In many dealerships, service is the primary retention engine, quietly driving sales success long after the initial transaction is complete. The Industry Is Creating More Service Opportunity Several market trends are expanding the opportunity for high-performing fixed ops departments: • The average vehicle fleet is aging. • Older vehicles require more maintenance and complex repairs. • Customers are keeping vehicles longer. This means more service opportunities, but only for dealerships that can operate efficiently and deliver consistent performance. Turning Performance Data into a Competitive Advantage The challenge isn’t access to data. The challenge is cutting through the noise. Too many service departments are drowning in reporting without clear guidance on what to improve first. That’s the “data fog” problem. While our n me h s ch nged under new ownership, the he rt of our comp ny rem ins the s me — including the reli ble, friendly te m you’ve lw ys worked with. Our go l is to be trusted p rtner for tr de nd profession l ssoci tions, strengthening membership nd connecting member businesses with their future customers. We look forward to what’s to come! New name. Same people. Renewed commitment. We’re excited to nnounce th t is now mbr-connect.com (801) 676-9722 hello@mbr-connect.com The highest-performing dealerships simplify performance measurement around the metrics that directly impact profitability: • Effective Labor Rate (ELR) optimization • Parts margin management • Technician productivity improvement • Advisor performance coaching • Warranty recovery optimization When performance data is paired with coaching, accountability and workflow optimization, dealerships move from monitoring results to actively driving them. Building the Future of Fixed Ops The dealerships that win in the long term will treat fixed ops as a strategic growth engine rather than a support function. The future belongs to dealerships that invest in: • Operational performance optimization • Service experience excellence • Workforce development and technician retention Because in today’s market, fixed ops isn’t just a profit center. It’s the foundation of sustainable dealership performance. 24 KENTUCKY AUTO DEALER
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