There’s Nothing Without Trucking THE INDUSTRY THAT MOVES AMERICA By ATA Every morning, as you sip your coffee, flip on the lights and prepare for the day, the trucking industry has already touched your life in countless ways. From the coffee beans delivered to your local grocery store, to the lightbulbs keeping your home bright, and even the gas in your car — truck drivers were instrumental in ensuring you have access to the essentials. It’s a simple truth: without trucking, America would come to a standstill. It’s a fact of life too often overlooked. ATA’s new campaign, Nothing Without Trucking, aims to remind Americans across the country of that pivotal role that trucking plays in our daily lives. By elevating the importance and enhancing the image of trucking in the public eye, our campaign seeks to mobilize a broad base of appreciation and support for our industry nationwide. Trucking is the invisible backbone of the U.S. economy. The 8.5 million hardworking Americans employed in the industry connect rural communities to urban centers, farmers to grocery stores and manufacturers to consumers. Each year, truck drivers transport more than 11 billion tons of freight, representing more than 72% of the domestic tonnage. Every truck has a story to tell, and behind every delivery is a complex network of professionals — men and women from all walks of life — working together across a broad spectrum of disciplines to get goods where they need to be, securely and on time. The drivers behind the wheel, technicians on the shop floor, dispatchers in the office and fleet managers overseeing operations are all committed to a shared mission: keeping our country connected. Nothing Without Trucking will highlight their experiences, putting a human face on the industry that Americans depend on most to receive their goods. These personal stories are the beating heart of our campaign. This campaign will also tell the story of how our industry has evolved and innovated over the decades to uphold the values of safety, environmental responsibility and efficiency. Trucking has no higher priority than preventing highway accidents, which is why the industry proactively invests $14 billion in training and technology every year. Today’s trucks come equipped with advanced safety technologies like automatic emergency braking, lane departure warning systems, forward collision and blind spot warnings, and 28 | Kentucky Trucker
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