2025 Pub. 13 Issue 3

HOW TO BUILD LOYALTY THAT LASTS Cash offers may open the door — but they rarely build the kind of connection that drives long-term growth. By investing in personalization and community engagement, financial institutions can strengthen relationships that endure well beyond the first deposit. ADVANTAGE is a trusted consulting partner for community financial institutions across the nation. We deliver consumer-focused overdraft solutions, compliance expertise, account acquisition strategies and technology consulting to help institutions strengthen revenue, reduce risk and grow market share. Learn more at advantage-fi.com. Incentives alone aren’t enough — true loyalty is built through personalization, purpose and connection.

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