We’re seeing audits coming — just making sure dealers aren’t charging on debit cards. Additionally, there are over 400 different interchange rates, and a dealer is not allowed to profit from the additional surcharge. They have to have a third party like us that charges them one flat rate for all cards. That ensures that they’re in compliance, they’re not profiting, and they’re fully legal with the program. What savings can dealers expect? A good rule of thumb is for every $10,000 spent, dealers can save $7,000 a month, $84,000 a year and just over a quarter million of net profit savings every three years. The dealers that we are working with have increased their bottom line significantly. Our total dealer body savings is about $45 million program to date. We track those savings for the dealer, so they know how much they’re saving. They, in turn, can use that money in other places. How is DMS compensated? As I mentioned, there are over 400 different interchange rates. If a rate on one card is 2.75% and we charge the customer 3%, we take that small amount of the spread after all the technology and network fees have been paid. In some instances, like American Express, they’re oftentimes higher than 3%, so we take a hit on those, and then we take a gain on others. For us, it’s the long game. We take the risk on whatever the card brand usage is, and we take that small percentage of the difference. DMS is a great partner for MADA and a great resource for our dealers, and you’re really good at what you do. What else do you want to add to that list of dealers looking for a surcharge partner? The thing we are most proud of is that we’re automotive-specific and surcharge-specific. At the end of the day, making sure that dealers work with a partner that understands the complexity of automotive is really important because we don’t want a dealer to do this wrong and have it go bad for the rest of us. To learn more, watch the full interview by scanning the QR code. https://www.youtube.com/watch?v=gv6IVjwXdYI ENDORSED BY: ON AVERAGE, MS DEALERS ADD $53,388 IN PARTS UPLIFT ANNUALLY ARMATUS HAS COMPLETED OVER 18,235+ SUBMISSIONS NATIONWIDE ON AVERAGE, MS DEALERS ADD $51,384 IN LABOR UPLIFT ANNUALLY ARMATUS WORKS WITH 38% OF MISSISSIPPI DEALERS OUR COMMITMENT TO OUR CLIENTS: Ù You Won’t Lift a Finger: Armatus does all the work for you. Ù Fully Contingent Fee: You only pay when you are approved. Ù Speed and Accuracy: No one completes a submission faster. Ù Optimization: Proprietary software guarantees you the best result. (888) 477-2228 | info@dealeruplift.com WWW.DEALERUPLIFT.COM If you have already completed a submission in-house or with another vendor, you may still have significant opportunities to gain more. If we can’t improve your results, you owe us nothing. Between our scientifically proven optimal results, and our speed of processing, we will literally pay our own fee. Reach out today for a no-obligation evaluation of your parts and labor rates. MS Dealer Magazine-HP AD.indd 1 2/10/25 10:31 AM 19
RkJQdWJsaXNoZXIy MTg3NDExNQ==