From day one, four main values have been promoted by the Dossett Big 4 in regard to how both employees and customers were treated at the dealership. First, always display a positive attitude; second, lead by example; third, be open-minded and fair; and last but not least, always do the right thing. And that pretty much covers everything. These four values have been posted in every place in the dealership that is public facing. As Rudy passes the mantle, he is making sure that these values are passed on as well. Looking ahead, Rudy is optimistic, “The future is bright for the automotive industry. We’re going through a tough time right now, but tough times always pass. This is a very rewarding business, and if you’re successful, you’ll have freedom like you’ve never experienced.” Being kind is key to continual success, “You can’t imagine the positive impact you have on a family when they buy a new or a pre-owned car, and they’re happy with it. It’s their second most major purchase, with their home being first,” he said. “You can’t last in this business for 45 years by dumping on people. Making sure the customers are happy comes down to being kind. Kindness creates friendships and keeps the repeat business coming back. After all, we’re not just selling cars, we’re building relationships.” mean a thing. He needed to talk to Little Rudy because he makes the decisions now.” The agreement between Rudy and Sandy made all those years ago still holds strong today. Sandy continues to oversee the household, although the children are all grown up. She fostered in them a strong foundation of leadership and integrity. While Little Rudy runs Dossett Big 4, Rudy and Sandy’s daughter, Noel Russell, owns and operates a unique furniture company called Warehouse 605. It is the go-to place for locals to decorate and furnish their homes beautifully. Little Rudy and Noel are constantly supporting their community in their own ways, following in the footsteps of their father. 13
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