the next, what we were going to be doing or what business was going to look like when the pandemic ended. So I took advantage of the time and signed up for NADA Academy. I was in the first virtual class they held. We completed everything online, which is the exact opposite of the traditional presentation of going for a week to learn a curriculum and then for the next eight weeks apply it at the dealership. I’m thankful for the virtual learning experience because twice a week, as soon as I’d finish my class, I could apply what I’d learned. I’m very thankful for that experience; it’s been extremely instrumental in many of our successes. Have you had any mentors and what did you learn from them? My dad’s always had the saying, “It’s your attitude, not your aptitude, that ultimately determines your altitude.” He came from air traffic control and my grandfather an FAA examiner, so the use of pilot lingo is common in our family. That statement has always been his motto. No matter where you go or what you do, it’s always applicable. There have been many other people who have helped me throughout my professional career. It’s hard for me to list all of them, but I’ve learned a tremendous amount, both professionally and personally, from some amazing people. The many lessons I learned from my mentors somehow all come back to community and people. Taking care of our customers is the most important thing. Without them, we have nothing. What has been the most rewarding part of your career to this point? The most rewarding part is being able to help the dealership thrive. Implementing those processes and procedures I observed during my time working for the factory and from NADA Academy have been instrumental in our successes. We’ve grown tremendously, and have to give credit where it’s due. Where do you see yourself and the dealership in the next threefive years? Things are always evolving, and as far as growth goes, I try to take that one step at a time. As far as the next three to five years, I’d say it’s pretty straightforward: Take care of our customers and meet them where their needs are. In addition, the industry is ever-changing. Decisions made today will shape our future for years to come. By implementing the appropriate processes or technology to help us provide the most convenience for our customers, we will be prepared for whatever comes. How long have you been a member of MADA? What benefits does association membership bring? Mike Whatley Honda has been a member of MADA for as long as I can remember. My father, Mike, served on the executive committee for seven years and as the chairman of the association in 2016. My participation in the association started in 2020 once I returned back to retail from the factory. I reached out to Marty and asked what I could do to begin contributing to MADA. It was then the early discussions began of bringing NextGen to MADA. As a part of NextGen, Marty has allowed us to begin participation in board meetings, giving us lots of early exposure to what’s to come. In addition, we’ve been visiting the capital with MADA to show our support to our state representatives who are instrumental in protecting our industry. The benefits of the association largely outweigh the commitment that Marty asks of us. MADA is always hard at work at the U.S. and State Capitol, maintaining relationships that our industry needs and helping to protect the people that we employ as well as the people we serve. Membership is a no-brainer — if you’re in this industry, you need to be a part of the association. What is your favorite way to spend time when you are not working? My girlfriend, Griselda and I just added a new dachshund to the family, that makes number three. We’ve been spending a lot of time training and making sure she’s getting along with her brothers. Right now, it’s basketball playoff time. I’m a big basketball fan. Unfortunately, my team’s not doing too great, but I am enjoying watching the playoffs. Driving is something I am passionate about. Whether it’s racing or drifting, I enjoy driving; it gets my adrenaline going. Other than that, I like to be outdoors. Griselda and I have visited a number of national parks, most recently, Zion National Park in Utah. We hope to visit them all one day. 15
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