Toyota of Hattiesburg Celebrates 50 Years Since opening its doors in 1975 on U.S. Highway 49 with a team of just six employees and an inventory of 21 new Toyota vehicles, Toyota of Hattiesburg has grown into a cornerstone of the Pine Belt and South Mississippi communities. This year, the dealership proudly celebrates 50 years of excellence, growth and community commitment — a half-century of driving success and building lasting relationships. What began as a modest, family-run operation has evolved into one of Mississippi’s most respected and successful automotive dealerships. In its early days, Toyota of Hattiesburg built its reputation on a simple yet powerful formula: treating customers like family, providing dependable products and delivering service that exceeded expectations. Those guiding values remain just as strong today. In 1976, Toyota of Hattiesburg relocated to West Pine Street, where it experienced steady expansion fueled by growing customer demand and the increasing popularity of Toyota vehicles. A major renovation in 1994 modernized the facility and reflected the dealership’s ongoing investment in quality and customer experience. Two decades later, in 2014, Toyota of Hattiesburg reached another milestone, opening its current state-of-the-art facility on Highway 98. The move allowed for expanded inventory, enhanced amenities and a more streamlined service experience designed to meet the needs of a new generation of customers. The original West Pine location found new life as Hattiesburg Cars, a premier pre-owned vehicle center that continues to serve the region. 16
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