CHAIRMAN’S MESSAGE 4 Miles of Connection By Jeff Smith, Chairman, MADA 6 2026 TIME Dealer of the Year Nominee Jonathan Allen 2025 MADA REGIONAL MEETINGS A Strong Showing of Dealer Unity Across Mississippi 10 In Memoriam NEXTGEN DEALER 12 Getting to Know Payton Massey 14 Petro Nissan Celebrates 35 Years 16 Toyota of Hattiesburg Celebrates 50 Years 20 Herrin-Gear Cares 22 Paige Howell Receives Prestigious Honor From USM 24 MADA Auto PAC 2025 Difference Makers 26 NADA PAC: In Appreciation to the 2025 Contributors ©2025 The Mississippi Auto Dealers Association (MADA) | The newsLINK Group LLC. All rights reserved. Mississippi Auto Dealer is published four times per year by The newsLINK Group LLC for MADA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of MADA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Mississippi Auto Dealer is a collective work, and as such, some articles are submitted by authors who are independent of MADA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. 6 16 CONTENTS2025 Pub. 3 Issue 4 7 3
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