For Billy Crozier, general manager of Cannon Honda of Vicksburg and Cannon Toyota of Vicksburg, customer service is not a department — it is the culture that drives every part of the business. That commitment recently earned both dealerships one of the automotive industry’s most respected honors: the J.D. Power Dealer of Excellence Award, recognizing dealerships that provide exceptional customer service and sales experiences. The achievement places Cannon Honda and Cannon Toyota among an elite group of dealerships nationwide and marks the first time two dealerships under the same ownership in Mississippi have earned the distinction simultaneously. “It was pretty humbling being the first two dealerships in the state to receive the award,” Billy said. However, the recognition is less about trophies and more about people. Billy has spent more than three decades in the automotive industry, beginning his career in 1994. After moving to Vicksburg in 2012 to run the Toyota dealership, he remained when owner Michael Joe Cannon, current NADA director for Mississippi, acquired the store in 2013. He later purchased the Honda dealership in 2016, followed by the construction of two new facilities in 2017. More recently, the group expanded again with the addition of a GMC dealership. Today, Billy oversees all three Vicksburg dealerships, but he credits their success to a shared philosophy known internally as the “Cannon Culture.” The culture is built around six core principles: • Communication • Attitude starts with us • Negatives into positives • Now instead of later • Offense instead of defense • Nobody beats a Cannon deal Building a Culture of EXCELLENCE Cannon Honda and Cannon Toyota of Vicksburg Earn J.D. Power Dealer of Excellence Recognition 16
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