CONVENTION SPEAKERS MICHELE WRIGHT, DIRECTOR OF SALES AUTOTRADER/KBB, COX AUTOMOTIVE Tariffs, Montana Specific Information, and the Ever-Changing Consumer Michele is a 20-year sales and marketing expert and has held senior roles in telecom, digital marketing and real estate before finding her home in automotive. She came to Cox Automotive eight years ago and is the director of sales over the Mountain States region, covering eight states. Her team is consistently ranked highest in customer satisfaction, and they have created an in-store training program to help better partner at a local level. Scan the QR code to watch Michele’s video. https://vimeo.com/1088064616?share=copy KATIE MEYER, SENIOR DIRECTOR OF MEDIA AND DIGITAL SOLUTIONS, BUSINESS DEVELOPMENT CARS COMMERCE How Audiences Drive Efficiency in Advertising With over a decade of experience at Dealer Inspire/Cars Commerce, Katie has partnered with thousands of dealerships, providing expert education and consultation on the Cars Commerce platform. As the second sales associate ever hired at Dealer Inspire, Katie has played a pivotal role in the company’s transformation — from a 30-person startup to a thriving organization of more than 1,800 employees. She has contributed to the launch of every OEM program in the company’s history, making her a cornerstone of its continued growth and innovation. Scan the QR code to watch Katie’s video. https://vimeo.com/1088066619?share=copy#t=0 APRIL NETTLES CARS COMMERCE April has spent the last 25 years in enterprise sales for companies such as Twitter, Nielsen, Time Inc. and Cox Automotive with focus almost exclusively in the automotive sector. Today, she leads the Western territory at Cars Commerce, which is the merger between cars.com and Dealer Inspire. Here she consults dealers in the Western Region about their website and digital advertising strategies and represents the full spectrum of the Cars Commerce ecosystem. April’s real value is shown in her ability to drill complex situations down into action items for a marketer’s benefit. With a deep understanding of the automotive market at all levels (Tier 1/2/3) and strong relationships across media, marketing, sales, research and tech. 32 MONTANA AUTO DEALER
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