MEET YOUR NEW INTERN How Dealers Can Use AI Today By Todd Smith, Founder, QoreAI If you run a dealership in 2025, you’re already managing more information than most small businesses ever will. Thousands of customer records. Service histories. CRM notes. Inventory data. Emails. Ads. Phone logs. That data is supposed to make life easier, not harder. But most of it just sits there, trapped in systems, waiting for someone to read a report or run an export. Artificial intelligence changes that. It’s not a robot. It’s not magic. It’s the next evolution of how work gets done. And unlike most tech trends, this one is already in your hands. For about $20 a month, any dealer can open ChatGPT, start typing, and get real work done faster and more efficiently. No integrations. No setup. Just thinking out loud to a machine that can summarize, analyze and help you act on what matters. The question isn’t if AI fits into your store; it’s where you’ll use it first. Here are five ways any dealer can put AI to work right now. 1. Handle the “Untouchable” Salesperson (With Public GPT) I built a public GPT you can use to role-play a challenging conversation with a difficult salesperson. To launch it, scan the QR code — no setup required. https://bit.ly/3Ico6Xu?r=qr How to use it: 1. Select the scenario prompt. 2. Enter your situation in one sentence. 3. Choose the tone you want: firm, supportive or corrective. 4. Run the role-play and ask for feedback on your wording. If you prefer to do it yourself in ChatGPT, use this prompt to get started: “Act as a top-performing salesperson who ignores scheduling and policy rules. Help me practice this discussion as the GM. Challenge my reasoning. After the role-play, give me three notes to tighten my language and hold the line.” Save your best version. Over time, this becomes your private playbook for tough conversations. 2. Get OEM Ad Approvals Faster Ad rejections waste time. You send a campaign for approval, and it comes back for a single line of copy. Now you’ve lost a week of marketing time, reducing your monthly selling window. Fix it before it happens. Upload your OEM ad guidelines into ChatGPT, then paste your ad draft and prompt: “Review this ad against the OEM guidelines I uploaded. Flag any phrases or claims that could cause a rejection and show me a compliant rewrite.” You will catch issues before submission, resulting in faster turnaround, fewer revisions, and less back and forth with corporate. Bonus workflow: “Now rewrite the approved ad for Facebook primary text, a 30-second video script and a service email. Keep the same tone and claims.” That will save you hours every month. 36 MONTANA AUTO DEALER
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