©2025 The Montana Automobile Dealers Association (MTADA) | The newsLINK Group LLC. All rights reserved. Montana Auto Dealer is published two times per year by The newsLINK Group LLC for MTADA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of MTADA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Montana Auto Dealer is a collective work, and as such, some articles are submitted by authors who are independent of MTADA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. CONTENTS 14 20 We’ve rebranded! Check out our new look! www.mtada.com 6 MTADA EVP’s Message 8 MTADA Office Staff and Executive Committee 9 Board of Directors and Insurance Trust 10 The Clean Air Act, Emissions Controls Deletes and Defeat Devices The EPA Is Visiting Dealers Near You! 13 SAVE THE DATE 2026 NADA Show Las Vegas | February 3-6 14 Catching Up With Congressman Troy Downing 17 Wade Rehbein 2026 TIME Dealer of the Year Nominee 20 111th Annual Family Convention in Photos 26 Thank You to Our 2025 MTADA Sponsors! 28 SPOTLIGHT ON WOMEN IN THE INDUSTRY Yetta Folsom, Don Aadsen Ford Technician 31 Montana Overdrive 32 2025 Washington Conference and Congressional Fly-in Sept. 8-10, 2025 34 Modern Payment Strategies for Automotive Dealerships Leveraging Surcharging for Efficiency and Profitability 36 Meet Your New Intern How Dealers Can Use AI Today 38 Shifting Gears: AI and The Road Ahead 39 NADA Market Beat October 2025 40 SKILLSUSA MONTANA Building the Future Workforce with Industry Partnership MTADA Donates $4,000 This Year to Help Expand Programs and Support Students 42 The 2026 Social Selling Report Your No-Nonsense Guide to Winning on Social 44 Is Your Vendor Cutting Corners with AI? The High Cost of Poorly Implemented ‘Innovation’ in Warranty Reimbursement 46 Montana Dealerships Under New Ownership 47 2025 MTADA Associate Members 50 2025 MTADA Licensed Vendors 53 MTADA’S Employee Benefits Programs Keep Getting Better 54 Driving Montana’s Economy 4 MONTANA AUTO DEALER
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