context and genuine personality. A salesperson sharing a clear 30-second winter driving tip will outperform a perfectly designed promo graphic every single time. STOP SELLING. START SHOWING UP. Social selling is not about posting daily reminders to “come on down.” It is about teaching, helping, answering THE 2026 SOCIAL SELLING REPORT Your No-Nonsense Guide to Winning on Social By Miranda Pyette, Purpose Automotive Inc. Welcome to 2026, the year social media shifted from optional to essential for dealerships. Whether your store has been posting consistently, is building momentum or is still trying to convince your top salesperson to retire the flip phone, the reality is simple: The landscape has changed. Your customers are online. Your community is online. Your next sale begins online. Dealerships that embrace this will come out ahead. This article delivers practical, easy-to-apply guidance created specifically for Montana dealers. THE BIGGEST SHIFT IN 2026: SHOPPERS DECIDE BEFORE THEY ARRIVE Consumers complete most of their research long before they step on the lot. They study TikTok, Instagram Reels, Facebook community groups and Google reviews. They watch towing comparisons, winter driving tips, walkarounds and real opinions on the exact trucks and SUVs they plan to buy. By the time they visit a dealership, they already know who they trust. The question is whether that trust belongs to you or to another store. THE NEW RULE FOR 2026: FACES OVER FLYERS If there is one takeaway for the year, it is this: Real people outperform polished ads. Montana shoppers connect with familiar faces, plain language, local 42 MONTANA AUTO DEALER
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