If you need a fresh frontline or want to turn aged inventory into cash, our Montana Team is ready to help. Give us a call! Montana Dealers – We’re Here for You magauctions.com Check out MAG Now’s live digital auctions every Wednesday at 2 PM (MT) on EBlock Brandon Boulay Market Manager, Montana 406.531.1210 Jack Burns Listing Representative, Montana 406.481.4189 actual questions, sharing real moments, and demonstrating consistent community involvement. When customers feel they already know you, the sales process becomes faster, smoother and more confident. FIVE EASY WINS These dealer-tested actions are quick, effective and free: 1. Record one 30-second video each week that answers a real customer question. Keep it natural and unscripted. 2. Spotlight a team member. Familiarity builds trust. 3. Share one community moment. Montana dealerships excel at this. 4. Post one helpful tip related to towing, winter prep, finance or service. 5. Respond to every comment. Engagement leads to visibility. Visibility leads to trust. Trust leads to sales. THE MONTANA ADVANTAGE Large metropolitan stores would love to have what Montana dealerships already hold: long-term customer relationships, strong community loyalty, recognizable faces, multigenerational trust and an authentic small-town connection. Social media does not replace these strengths. It amplifies them. When you highlight your people, your values and your involvement in the community, you immediately stand out. WHAT TO DO NEXT Use this simple checklist to get started: ;Post one helpful video. ;Feature a staff member to build familiarity. ;Share one customer moment that reflects real experience. ;Review your last 10 posts and shift toward a ratio of 70% people and 30% product. ;Choose one platform to focus on and strengthen it before expanding. FINAL THOUGHTS Stay human. Stay consistent. Keep showing up. Your community is already online. Now is the time to meet them there. Miranda Pyette is a leading automotive advertising professional with more than 25 years of experience. She began her career at Sun Media’s Toronto Sun, then spent many years at AutoTrader, where she built deep expertise in dealer marketing. She later moved client-side as the director of marketing for a large Ontario dealer group, gaining first-hand insight into dealership needs. In 2017, she launched her own company, Miranda Pyette Automotive, focusing on ad spend analysis and customized cost-saving strategies. As social media became a more powerful and efficient channel, Miranda shifted the business toward high-performing organic content across major platforms. The company has since grown into Purpose Automotive Inc., reflecting its expanded vision and success in the automotive digital marketing space. 43 MONTANA AUTO DEALER
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