MTADA EVP’S MESSAGE Bruce Knudsen Executive Vice President, MTADA Dear members, As 2025 comes to a close, I am filled with great appreciation and pride for all that we have accomplished together. This year has been filled with many challenges and changes, and you have once again risen to the occasion. I want to extend a special thank you to all of you who attended MTADA’s 111th Annual Family Convention. It was an event to remember, featuring a great lineup of industry expert speakers, networking opportunities and a lot of family-friendly fun on Flathead Lake. We took the opportunity to show Don “K” just how much he has meant to our association. Elected officials from across our state showed up to help us honor him, including Montana Governor Greg Gianforte, Montana State Senator Tim Sheehy, Montana Attorney General Austin Knudsen, Montana State Auditor James Brown and Montana State Superintendent Susie Hedalen. We deeply appreciate all of them for taking the time to join us. The relationships we have built with our elected officials help us in our efforts to maintain a strong and prosperous auto industry in Montana. I encourage you to continue engaging in conversations and interacting with our representatives. Additionally, contributing to MONCAR and the NADA PAC is equally important. In this issue, we are featuring Congressman Troy Downing. He was gracious enough to sit down with us and share his story, explaining why he is passionate about helping businesses in Montana and ensuring the American Dream remains accessible to all. We are also featuring a few incredible members of MTADA: Wade Rehbein, our amazing TIME Dealer of the Year nominee and Yetta Folsom, a talented female technician at Don Aadsen Ford. Please keep in mind that Montana Overdrive offers over 1,300 products, from sales and office forms to service drive dispatch numbers, key tags, lot decoration, license plate frames and inserts, and so much more. It is a one-stop convenience shop, just a click away! Using Montana Overdrive is a no-brainer. It’s easy to use, products are offered at a competitive price, and you’re helping to keep MTADA growing strong with each purchase! Visit montanaoverdrive.com to stock up on your dealer supplies. As we look ahead to the upcoming year, please mark your calendars for the 2026 NADA Show in Las Vegas, Feb. 3-6, and the 112th Annual Family Convention in Butte, Aug. 13-16. You won’t want to miss either of these events! As we look ahead to the new year, if you need assistance to help your dealership grow while remaining compliant, I encourage you to turn to our Preferred Partners. These companies have been vetted and endorsed by MTADA to ease your decision-making process about who to partner with. I hope you enjoy reading this issue. Thank you for all that you do to help keep MTADA strong. As always, please reach out to me at (406) 461-7680 if you have any questions or concerns. Sincerely, Bruce 6 MONTANA AUTO DEALER
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