©2026 The Montana Automobile Dealers Association (MTADA) | MBR Connect™, formerly The newsLINK Group LLC. All rights reserved. Montana Auto Dealer is published two times per year and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of MTADA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Montana Auto Dealer is a collective work, and as such, some articles are submitted by authors who are independent of MTADA. While a first-print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (801) 676-9722. CONTENTS 16 28 Get customized products and more from Montana Overdrive! See pg. 44 6 MTADA EVP’S MESSAGE Staying Ahead of Change 8 MTADA Office Staff and Executive Committee 9 Board of Directors and Insurance Trust 10 Montana’s Lemon Law 12 Catching Up With Congressman Ryan Zinke 15 Contribute to MONCAR Today! 16 SPOTLIGHT ON WOMEN IN THE INDUSTRY Katie Jones Courtesy Ford 18 Convention Speakers 20 PURPOSE AUTOMOTIVE Is Social the New Showroom? 21 AI in Automotive: What Actually Works Inside a Dealership Get Ready To Unlock the Potential of AI at MTADA’s 112th Annual Convention! 22 If You Want Better Results, You Need Better Leaders Drive Her Forward with Katie Naughton 24 Warranty Parts & Labor Rate Increase Evaluations A Multi-Case Review 26 Deceptive Pricing Practices FTC and Maryland Attorney General Secure Over $78 Million in Refunds and Penalties Against Maryland Dealership Group 28 Reducing Delays, Minimizing Risks Why Dealers and Jurisdictions Choose Digital Titling 31 Your Solution for Everything Automotive 32 The Power of Benchmarking to Reduce Costs and Improve Profitability 34 REGISTER TODAY! MTADA 112th Annual Convention 36 Supporting Your Health Today and Tomorrow Why MTADA Members Choose Blue Cross and Blue Shield of Montana 38 MTADA’s Employee Benefits Programs Keep Getting Better 39 FTC Addresses Warning Letters to Dealers in NADA Webinar Series 40 The Hidden Costs of Outdated OTT Buys Stop Wasting Budget 42 The Threshold of Life Memorial 44 Montana Overdrive 45 2026 MTADA Associate Members 48 2026 MTADA Licensed Vendors 51 Driving Montana’s Economy 4 MONTANA AUTO DEALER
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