MTADA EVP’S MESSAGE STAYING AHEAD OF CHANGE Bruce Knudsen Executive Vice President, MTADA As we move through another year serving Montana’s communities, it’s clear that our industry continues to evolve at a remarkable pace. From changing consumer expectations to rapid advancements in technology and communication, today’s dealerships operate in an environment that looks very different from even a decade ago. What has not changed, however, is the strength, resilience and commitment of Montana’s automobile dealers. Across our state, dealerships remain vital contributors to local economies. You provide thousands of good-paying jobs, support community organizations and charities, and serve as trusted partners for families and businesses that rely on dependable transportation every day. MTADA remains committed to supporting our members through advocacy, education and opportunities to connect with fellow dealers across the state. In this issue of the Montana Auto Dealer, we are pleased to continue our series on women in the industry, featuring Katie Jones of Courtesy Ford. We also talk with Katie Naughton, founder of Drive Her Forward, about creating better women leaders. Additionally, we have an in-depth interview with Congressman Ryan Zinke. Congressman Zinke has long taken an interest in the economic and policy issues affecting Montana businesses, including our state’s automotive retail community. We appreciate him taking the time to speak with us and share his perspective on the issues shaping both our state and our nation. As dealers know well, decisions made in Washington, D.C., and here in Montana can directly affect how we operate our businesses. From regulatory policy and economic development to infrastructure investment and energy policy, the legislative environment plays an important role in the automotive marketplace. That is why maintaining strong relationships with our elected officials is so important. Open dialogue allows us to share the realities of running dealerships in Montana’s unique markets while also helping policymakers better understand the vital role our industry plays in supporting local economies. While policy engagement remains a key part of our mission, one of the most important opportunities we have each year to strengthen our industry happens right here within our own association at the annual convention. MTADA’s 112th Annual Convention will be held at the Copper King Hotel in Butte, Aug. 13-16. I strongly encourage each of you to attend and to bring members of your management team with you. Your marketing leaders, sales managers, service managers and operations staff can all benefit tremendously from hearing new perspectives, learning about the latest industry changes and bringing fresh, actionable ideas back to your dealership. As you know, our industry is currently undergoing a significant transformation. New technologies, evolving marketing platforms and changing consumer behaviors are reshaping how dealerships operate and how customers discover and interact with our businesses. Staying ahead of these changes is essential, and the annual convention is designed to provide insight and practical knowledge that can make a real difference in your dealership. 6 MONTANA AUTO DEALER
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