2026 Pub. 2 Issue 2

Jonathan Davis — Reynolds & Reynolds “For many customers, phone calls are the crucial first impression of your service drive. But if left on hold, 69% will hang up, and most won’t ever call back. Using AI tools to answer calls and schedule appointments could help your dealership capture more customers by ensuring every call gets answered on the first ring, 24/7.” Ryan Riley — Proton Dealership IT “Data breaches take place when cybersecurity becomes an afterthought. Find a way to turn training into something that engages your entire team. Everything goes better with a free lunch!” Austin Poole — Gubagoo “Data should power smarter decisions, not create confusion. If first-party data isn’t organized, connected, and fed back into core systems like the CRM, its value quickly breaks down. Establishing a single, reliable source of truth makes customer insights actionable across the dealership.” Nyssa Frazer Shaw — Vitu “Vitu encourages North Carolina dealers to utilize the state-approved online registration program and its digital document submission tools to expedite and expertly complete title and registration transactions for customers. The use of these systems reduces time-consuming errors, streamlines paperwork, prevents fee miscalculations and, most importantly, mitigates the potential for fraud. All of these issues impact a dealership’s profit.” Profit Every year, NCADA asks its associate members — experts who work closely with our dealers every day — to share bite-sized insights, proven best practices and practical strategies you can put to work right away. From tightening up operations to boosting efficiency, Profit Tips focus on small, smart improvements that add up to meaningful gains. Tips 10

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