1. Put Customers (and Employees) First The Bananas’ winning formula starts with prioritizing people. They tossed out ticket fees, bundled food and drink into one flat ticket price, and rejected sponsorships to keep the experience pure and affordable. Cole asked himself: “What’s wrong with this thing? How can it be improved?” His answer? “We are not trying to sell anything … Our goal is to entertain and create attention. We believe attention beats marketing 1,000% of the time.”1 Bank Takeaway: Community banks can take a page from this playbook by simplifying service and fees, and focusing on creating enjoyable, memorable interactions. Whether it’s offering bundled checking services or simpler, 23 NEBRASKA BANKER
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