2024-2025 Pub. 19 Issue 6

Strengthening Franchise Value Why Community Banks Are Growing Their Use of Reciprocal Deposits Joseph Hooker, Chief Sales Officer IntraFi Deposit competition remains fierce. According to IntraFi’s latest survey of bank executives, 93% say they expect deposit competition to remain at current levels or increase over the next year.1 To stay competitive in the current environment, community banks need every tool in their arsenal to attract and retain large-dollar depositors like businesses, nonprofits, government entities and high-net-worth individuals. 26 NEBRASKA BANKER

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