PRESIDENT’S MESSAGE BY JONI SUNDQUIST, NEBRASKA SOCIETY OF CPAs AS ANOTHER REMARKABLE YEAR COMES TO A CLOSE, I FIND myself reflecting on how fortunate I am to work alongside such talented members, outstanding volunteer leaders, and dedicated Society staff. Your contributions inspire me every day. The theme of this year’s Annual Meeting, Celebrate & Elevate, sums up where we’ve been and where we’re going. As we review our accomplishments over the past year, we also set our sights on elevating the CPA profession in the year ahead. CELEBRATING OUR PROGRESS Growing Membership With nearly 2,700 members—the largest total since 2014—the Nebraska Society of CPAs continues to thrive. High retention rates and the steady influx of new members highlight the commitment of Nebraska CPAs to the Society and the profession. Expanding Education This year, more than 2,600 professionals participated in our CPE offerings—a remarkable 42% increase over last year! By embracing digital transformation, with nearly 10,000 webcasts and more than 100 OnDemand courses, we’ve expanded access to professional development while continuing to host outstanding in-person conferences. New free webcasts have further boosted engagement, solidifying the Society’s role as a leader in CPA education. Connecting In-Person Our in-person events shined this year. From the tour of Memorial Stadium during the Business, Industry & Innovation Conference to the rooftop Happy Hour at the Not-for-Profit & Governmental Accounting Conference, from the strong turnout of 40 and under CPAs at the Women in Accounting Summit to the near-capacity attendance at the Annual Meeting during the Fall Conference— we’ve celebrated connection and learning all year long. These events showcase how vibrant our CPA community is when we come together. Broadening Benefits Through our partnership with AMBA and a newly minted relationship with Apollo Health Insurance, we are expanding the Society’s insurance offerings. Coming soon will be customizable health insurance plans for individuals, as well as large and small companies. We continue to add vendors to our Member Benefits Program, providing valuable savings and solutions to members. Awarding Scholarships Through the Society’s Foundation, we awarded 97 scholarships totaling $128,950 to accounting students across 14 universities—a 35% increase in scholarship funding and a 31% growth in scholarship recipients over the previous year. This investment celebrates the next generation, ensuring a strong pipeline of future CPAs to elevate our profession. Watch for more details in the next issue of Nebraska CPA, where we will feature our scholarship winners and those contributing to our Foundation. Recruiting Future Accountants The Society and our Foundation, in collaboration with Lincoln, Neb.,-based redthread, are jointly developing a digital Accounting CONTINUED ON PAGE 8 7 nescpa.org
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