EMBRACE A YEAR OF PURPOSE BY JONI SUNDQUIST, NEBRASKA SOCIETY OF CPAs AS WE EMBARK ON A NEW YEAR, I WANT to take a moment to thank each of you for your commitment to the accounting profession and the Nebraska Society of CPAs. Your hard work, dedication, and integrity continue to strengthen not only the profession but also the businesses, organizations, and communities you serve. The start of a new year brings a natural opportunity for reflection and renewal. It is a time to set new goals, reaffirm our values, and define our purpose. For CPAs, this means striving for excellence in your chosen career, advocating for policies that enhance the profession, and fostering a sense of community among your peers. This year, I encourage each of you to embrace a “Year of Purpose”—both personally and professionally. Being intentional about how you spend your time is a worthwhile commitment—whether it’s developing new skills, striving for big goals, or finding opportunities for personal and professional growth. It’s easy to get lost in the day-to-day grind and daily deadlines, losing sight of what truly makes an impact over time. By focusing on purpose, you can cut through distractions and gain clarity on what aligns with your values. It’s about identifying what matters most to you and making a conscious choice to invest your time in pursuing it. As you reflect on what will bring you purpose in 2025, know that the Society is here to support you and help you achieve your goals. SUPPORTING YOUR PROFESSIONAL GROWTH Education has long been a pillar of the profession, ensuring that you stay ahead of evolving regulations, technological advancements, and best practices. The Nebraska Society of CPAs is committed to offering top-tier continuing professional education opportunities that meet your needs. Through our extensive online catalog of conferences, in-person CPE, webcasts, and on-demand learning options, we provide resources designed to sharpen your skills and keep you informed. Whether you are looking to gain expertise in tax law, auditing, financial management, or emerging areas like artificial intelligence and data analytics, we have courses tailored to your needs. In addition, we recognize that learning is not limited to technical knowledge. Leadership development is equally important, and we are proud to offer programs that help CPAs grow as business leaders, strategic thinkers, and mentors in their organizations. Our latest offering includes the CPA Firm Regional Leadership Network. This multistate virtual network provides facilitated discussions for similar-sized public accounting firm leaders offering a forum for you to explore trends impacting your firm and to learn from the experiences of colleagues. Learn more at nescpa.org/cpe/firm-network. ADVOCATING FOR THE CPA PROFESSION The Society is also dedicated to ensuring that the profession is well represented in legislative and regulatory discussions. Advocacy is a crucial part of protecting and enhancing the CPA designation, and we work diligently to monitor legislative developments that impact the profession and support sound fiscal policy. Stay up to date at nescpa.org/advocacy/news. Working alongside our lobbyists Korby Gilbertson and Justin Brady, we actively engage with lawmakers at both the state and national levels, voicing the concerns of CPAs and working to shape policies that support the profession. Whether it’s advocating for fair and effective tax policies, reasonable regulatory requirements, or workforce development initiatives, we are actively involved in representing your interests. PRESIDENT’S MESSAGE CONTINUED ON PAGE 8 7 nescpa.org
RkJQdWJsaXNoZXIy MTg3NDExNQ==