But advocacy is not just the work of the Society—it is the work of all of us. I encourage you to get involved in our advocacy efforts. Whether by participating in our Political Education Committee, attending legislative events like our State Senators Reception & Dinner, or simply staying informed and engaging with policymakers, your voice matters. BUILDING A STRONGER CPA COMMUNITY A profession is only as strong as the network that supports it, and one of the greatest benefits of being a member of the Nebraska Society of CPAs is the sense of camaraderie and connection that it fosters. This year, I challenge you to be intentional about building relationships within our CPA community. Attend Society events, participate in committees, and reach out to fellow members. The strength of our profession lies in the willingness of CPAs to support one another, share insights, and mentor the next generation. Speaking of the next generation, workforce development remains a key focus for the Society. We are committed to attracting, developing, and retaining top accounting talent. This includes engaging students early in their academic careers, promoting the value of the CPA designation, and providing resources to help young professionals succeed. Your Society will soon be releasing a new microsite, video, and digital ad campaign aimed at attracting high schoolers, and their parents, to a career in accounting. In addition, we recently partnered with Accounting+ to help showcase the limitless possibilities a career in accounting holds. If you have the opportunity, mentor an aspiring CPA, join our Accounting Careers Committee, donate to the Society’s highly successful Foundation, or participate in other initiatives aimed at strengthening our profession’s future. LOOKING AHEAD The year ahead will bring both challenges and opportunities, but I have no doubt that we are prepared to meet them with resilience and purpose. I encourage you to take full advantage of the resources and support offered by the Society. Whether it’s through continuing education, advocacy efforts, networking events, or leadership opportunities, we are here to help you thrive. As we move forward together, let’s make 2025 a year of purpose. Thank you for your dedication and engagement—and congratulations to those celebrating membership milestones in 2025 (see pages 26-28). I look forward to working alongside you in the coming year to continue strengthening the Nebraska Society of CPAs and the profession we all hold dear. Wishing you a year of success, fulfillment, and purpose! Joni Sundquist is president and executive director of the Nebraska Society of CPAs. You may contact her at (402) 476-8482 or joni@nescpa.org. CONTINUED FROM PAGE 7 8 Nebraska CPA
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