2025 NICB Pub. 4 Issue 2

NICB ENDORSED PARTNERS Bankers Compliance Consulting — Dave Dickenson Barret Graduate School of Banking — Memphis, Tennessee Community Bankers Webinar Network — Financial Ed Dell Computers ICBA Securities — Jim Reber ICBA Bancard NICB-CBAK Liquidity Program SHAZAM — presented last year at Area Meetings Spectrum Financial — Fee Income with Credit Insurance Products/ Services, Identity Theft Program, Flood Determinations — Scott Votava Travelers Insurance UNICO Group — Diana Poquette ASSOCIATE MEMBERS 2025 The Advantage Network BancMac Bankers’ Bank of the West Bankers Compliance Consulting Bankers Healthcare Group Barret Graduate School of Banking Bell Banks BKD LLP John E. Cederberg, CPA Central States Health & Life Co. CivITas Bank Solutions Computer Services Inc. (CSI) Cross Financial D.A. Davidson & Co. FIPCO — Compliance Federal Reserve Bank of K.C. (complimentary) FHLBank Topeka FNB Omaha Correspondent Banking FIPCO First National Capital Markets FPS Gold (Core) ICBA Bancard & TCM Bank ICBA ICBA Securities ITPAC Consulting LLC (IT audits) Kirk Gross Company Labenz & Assoc. LLC (CPAs) Maple Street Inc. Midwest Independent BankersBank Modern Banking Systems Money Handling Machines Inc. NFP Executive Benefits Perry, Guthery, Haase & Gessford PC LLO Purple Wave Auction QwickRate RESULTS Technology Scantron Technology Solutions SHAZAM Spectrum Financial Taylor and Martin Appraisal Services Travelers Companies Inc. UMB Bank N.A. UNICO Group United Bankers’ Bank trusted advisor, fostering loyalty and deepening financial relationships. Strengthening Employee Engagement and Retention Well-trained employees are more confident, engaged and motivated to contribute to the bank’s success. High engagement leads to better customer service, proactive outreach and an overall positive banking experience that encourages deposit growth. Furthermore, when banks invest in their employees' growth, they reduce turnover, ensuring that experienced staff remain in place to build long-term customer relationships. Driving Community Involvement Community banks thrive on local engagement. Employee development initiatives that include community involvement — such as financial education workshops or small business support programs — help banks By investing in training and professional growth, banks can enhance customer relationships, improve financial literacy, boost employee engagement and strengthen their role in the community. strengthen their local presence. As banks become more embedded in the community, customers are more likely to trust them with their deposits, knowing they support local growth and stability. Conclusion Employee development is a powerful yet often underutilized tool for increasing deposits at community banks. By investing in training and professional growth, banks can enhance customer relationships, improve financial literacy, boost employee engagement and strengthen their role in the community. These factors work together to attract more deposits and ensure the long-term success of both employees and the institution as a whole. For help with employee development, contact Connie West at The James Paul Group by emailing cwest@jamespaulgroup.com or calling (877) 584-6468. 22 NEBRASKA INDEPENDENT BANKER

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