“To improve is to change, so to be perfect is to have changed often.” — Winston Churchill Expanding Profitability But it’s not just about the experience. We’re also introducing greater revenue potential. One of the most exciting components of this shift lies in the marketing support Mastercard will bring, resulting in an uptick in cardholder engagement and spending. In fact, Mastercard reports that by introducing its best practices, community banks can see an average increase of more than 18% in debit spending, along with an increase in overall activation rates and provisioning for recurring payments. And this change is happening now. Current ICBA Payments clients have already received an acknowledgment form to confirm their agreement to comply with all necessary transition requirements. Once that form is returned to ICBA Payments, details on the implementation timeline and resources to assist with the transition are provided. We hope community banks that are not already ICBA Payments clients will consider joining us at this stage, with all the new potential this change brings. Just reach out to mastercardupgrade@icba.org for more information. I’ve always felt that change for the sake of change is foolish, but when it brings with it new opportunities, innovative potential and a better business return, it’s an educated, worthwhile pursuit. And that’s what we see in this new partnership. We look forward to working with each of you as we create an exciting, profitable future with Mastercard as a key partner. Jacob Eisen (jacob.eisen@icba.org) is CEO of ICBA Payments and its wholly-owned subsidiary TCM Bank, N.A. For more information on ICBA Payments’ new partnership with Mastercard, visit icba.org/payments. NEBRASKA INDEPENDENT BANKER 15
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