In today’s competitive retail automotive environment, serving customers means more than offering a great price or stocking the right inventory. Customers want to feel respected, protected, and confident throughout their experience from the first advertisement they see, to the test drive, to signing paperwork in the finance office. That confidence comes not only from honest pricing and professional service, but also from knowing their personal data is being handled responsibly and kept safe. Dealers know that customer trust is their most valuable asset. At the same time, the rules governing advertising, data privacy, and workplace safety are complex and constantly shifting. ComplyAuto bridges that gap. By simplifying compliance, it transforms a regulatory burden into an opportunity to better serve customers. THE PROBLEM: COMPLIANCE CAN GET IN THE WAY OF SERVICE Dealers are in the business of building relationships, not chasing paperwork. Yet dealership regulations require extensive documentation and strict adherence to rules that are easy to miss. By making compliance simple for dealers, ComplyAuto helps turn what could be a pain point into an opportunity to enhance the customer experience. Advertising Customers expect the price they see online to match the price they pay in-store. Advertising regulations can be cumbersome, and even minor mistakes, such as hidden fees or prohibited phrases, erode trust and expose dealers to regulatory action. ComplyAuto’s Guardian ad compliance tool flags risky language, hidden fees, or missing disclosures before an ad goes live. Privacy Vehicle shoppers hand over sensitive information when they apply for credit or interact with a dealer’s website. Customers want to know their personal information is being handled responsibly. ComplyAuto’s Privacy product automates privacy notices and opt-outs, ensuring every customer understands what data is collected and why. Transaction Accuracy Customers want confidence that every form is signed, every disclosure is delivered, and their deal is truly finalized when they leave the F&I office. Safety A dealership’s back-end operations matter, too. Customers notice whether a facility feels safe and professional. Behind the scenes, safety regulations are in place to protect both employees and visitors. ComplyAuto Safety helps dealers maintain essential safety practices, including hazard communication, eyewash stations, and equipment inspections to give customers peace of mind when they visit. THE SOLUTION: BUILT FOR DEALERS, BY DEALERS ComplyAuto was created by dealers for dealers, with a single goal in mind: to take the complexity out of compliance so that dealers can focus on what they do best — serve their customers. By automating state and federal obligations, ComplyAuto ensures compliance steps happen seamlessly in the background. Compliant Advertising With Guardian Nothing frustrates a customer more than feeling misled. If an ad promises one price but the deal sheet shows another, the relationship may be damaged before it even starts. ComplyAuto’s Guardian ad compliance tool flags risky language, hidden fees, or missing disclosures before an ad ever goes live. This results in advertising that customers can trust and transactions that start on the right foot. Privacy Protection That Builds Confidence When customers submit a lead form or credit application, they want reassurance that their personal information is safe. ComplyAuto’s Privacy product automates notices, opt-outs, and consent forms, providing customers with clarity on how their data will be used. This isn’t just about checking a legal box; it’s about treating customer data with respect while complying with the law. In today’s digital environment, privacy protection is a form of customer service that strengthens trust and loyalty. Turning Compliance Into Customer Service How ComplyAuto Helps Dealers Serve Their Customers Better BY LAUREN BAILEY, VICE PRESIDENT OF STATE LEGAL AND REGULATORY AFFAIRS, COMPLYAUTO 20 NEW JERSEY auto retailer
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